Content Development Manager

Job Title: Content Development Manager

Visit Lawrence County is a tourism promotion agency dedicated to expanding the tourism economy across Lawrence County. The organization generates positive economic impact and promotion across the tourism sectors of business events, outdoor, and leisure travel.

Reporting to the Executive Director, this position works closely with all Visit Lawrence County staff for we are a small office, to cultivate and manage Visit Lawrence County’s websites and digital footprint. This role is responsible for implementing new online strategies and regularly identifies, evaluates, and updates online and print materials so that they are on brand and support the mission and marketing plans.

Essential Functions

· Writes, edits, and ensures the timely and strategic publication of all digital content for

VisitLawrenceCounty.com including, but not limited to, Events, Partner Descriptions, Listings, Blogs, and Landing Page content, for publishing across VisitLawrenceCounty.com in a timely, accurate manner.

· Creates and manages social media content

· Builds photography library for the agency

· Maintains a strategic Content Calendar, collaborating with the Executive Director and others across the organization to ensure timely coverage and promotion of key events, seasonal themes, and other newsworthy milestones in Lawrence County.

· Engage with tourism partners for content

· Suggests and implements new creative themes to promote the region’s attractions and our partner organizations, on an ongoing basis.

· Ensures Visit Lawrence County’s website and social media channels are free of outdated information, errors, misleading information, and expired listings, on an ongoing basis.

· Confirms that content is displayed accurately, readably, and visitors experience an optimized.

· Benchmarks with other destination marketing organizations to ensure Visit Lawrence County is utilizing best practices and optimal tools to promote our destination.

· Develop and build SEO-friendly, shareable content optimized for traffic and brand engagement, measuring, monitoring, and adjusting for optimization.

· Writes and edits monthly newsletter content targeted to leisure visitors and partners.

· Measures and analyzes website and social media performance metrics and makes recommendations for new or updated content accordingly.

· Performs other duties as may be assigned by the Executive Director and staff

Skills & Specifications

· Bachelor’s degree in writing, journalism, communications, English, marketing, advertising or a related field

· 3-5 years’ experience creating marketing, promotional, editorial and/or advertising content, within an agency or within the marketing department of a similar organization.

· Passion for compelling storytelling, writing, and editing, with a portfolio of samples available for review

· Experience with photography

· Familiarity with SEO and keyword best practices to optimize search.

· Experience in using current desktop publishing software.

· Experience in tracking and reporting performance results and KPIs.

· Ability to work both collaboratively and independently.

· Proficiency in MS Office Suite (Word, Outlook, PowerPoint, Access and Excel)

· Individual must possess a valid U.S. Driver’s license and credentials for traveling by both air and land.

· Willingness to occasionally work non-traditional hours, including nights, weekends, and holidays.

This role is exempt and operates under a hybrid schedule, with a minimum of 3 days in-office required however flexibility to be in office or on-site in other locations more frequently is expected.

Pay: From $25,000.00 per year

Work Location: Hybrid remote in New Castle, PA 16101