Content Marketing Manager

Company:

IPS Group is a design, engineering and manufacturing company focused on low power wireless telecommunications and parking technologies. IPS manufactures its products in the United States of America and has been delivering world-class solutions to the telecommunications and parking industries for over 25 years. The company is best known for their patented credit card enabled, solar powered single-space parking meter and web-based management system.

Job Description:

The Marketing Content Manager is responsible for developing, writing, and managing compelling content across digital and print channels that support brand awareness, demand generation, and customer engagement. This role blends strategic thinking with hands-on execution, including copywriting, SEO-focused content development, and social media management. The ideal candidate is a strong writer with a creative mindset, a solid understanding of digital marketing best practices, can adapt messaging for diverse audiences and platforms, and is a self-starter.

Essential Duties and Responsibilities:

Content Development & Copywriting

• Write, edit, and proofread high-quality copy for a wide range of digital and print assets, including website pages, blogs, case studies, email campaigns, sales collateral, brochures, technical materials, and event materials.
• Translate complex concepts into clear, engaging, and audience-appropriate messaging.
• Maintain a consistent brand voice, tone, and messaging across all channels in accordance with established IPS brand and messaging guidelines.

SEO & Digital Best Practices

• Develop SEO-optimized content aligned with keyword strategies and search intent.
• Collaborate with the Marketing Director to improve organic search visibility and content performance.
• Stay current on SEO trends, algorithm updates, and content optimization best practices.

Social Media Management

• Plan, manage, and collaborate with the in-house graphic designer to create social media content.
• Apply social media best practices to increase engagement, reach, and follower growth.
• Monitor performance metrics and optimize content based on insights and trends.

Collaboration & Strategy

• Partner with cross-functional teams (marketing, sales, client success, and engineering) to support campaigns and initiatives.
• Contribute to content calendars and campaign planning.
• Support brand storytelling initiatives and thought leadership efforts.

Qualifications and Skills:

Required

• Exceptional writing, editing, and proofreading skills.
• Working knowledge of SEO writing principles and content optimization.
• Experience managing social media content for a brand or organization.
• Strong organizational skills and the ability to manage multiple projects and deadlines.

Preferred

• Experience in B2B marketing environments.
• Familiarity with SEO tools (Moz, Yoast, Google Analytics), HubSpot, WordPress, and social media management tools.
• Experience in the parking, mobility, smart city, or technology industries is a plus, but not required.

Key Competencies

• Creative and strategic thinker.
• Detail-oriented with high editorial standards.
• Collaborative and communicative.
• Self-motivated and adaptable in a fast-paced environment.

Education/Experience:

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field, or equivalent professional experience.
• 3+ years of experience in content-focused marketing, communications, or copywriting role.

Physical Demands, Equipment, and Machinery:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with qualified disabilities to perform the essential functions.

Ability to perform work on a desktop or laptop computer requiring manual dexterity to operate keyboards, fax machines, calculators, photocopying equipment and multi-line phone. Ability to sit for long periods of time, concentrate on a task without being distracted and look at a computer screen to see details at close range.

Work Environment:

The work environment described here is representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with qualified disabilities to perform the essential functions.

The position may be remote, with regular visits to the IPS headquarters in San Diego as needed. The environment is clean and typically free from dust and hazardous materials. This indoor environment is temperature controlled.

Note: The above statements are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel in this classification. Nothing in the job description restricts IPS Group from the right to change, assign, or reassign duties and responsibilities at any time for any reason. Furthermore, they do not establish a contract for employment as this is an “AT-Will” employer. It is the policy of IPS Group not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, sexual orientation, or veteran status.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Vision insurance