Content Development Manager - Dental & Medical Marketing

Vilafortuny Clinic – Dubai

Vilafortuny Clinic is a leading multi-disciplinary dental and medical practice in Dubai, known for advanced clinical protocols, airway-focused dentistry, aesthetic excellence and patient-centred care.

We are seeking a strategic, creative and highly organised Content Development Manager to lead our AI-driven internal and inbound marketing systems.

This is not a basic social media role.
This is a performance-driven position responsible for increasing inbound patient enquiries, strengthening Google and AI visibility, and turning real patient journeys into compelling story-led marketing.

Role Overview

You will build and manage a structured content rhythm that:

• Drives qualified patient enquiries
• Improves Google & AI search visibility
• Elevates Vilafortuny’s clinical authority
• Strengthens internal team culture communication
• Transforms patient moments into powerful marketing assets

You will work directly with clinicians, Treatment Coordinators, reception and leadership to capture daily clinical excellence and convert it into strategic content.

Key Responsibilities

Daily

• Monitor inbound marketing enquiries (CRM, website, WhatsApp, chatbot)
• Review website and AI analytics dashboards (traffic, keyword visibility, engagement)
• Identify patient story opportunities from reviews and daily interactions
• Schedule or publish pre-approved content
• Engage professionally with social media comments and DMs
• Ensure website pages, clinician bios and treatment listings are current and human-focused

Weekly

• Review Google Business Profile performance
• Optimise content using top AI search terms and structured SEO updates
• Publish 1–2 inbound pieces (treatment blogs, FAQs, narrative case studies)
• Analyse marketing metrics (clicks, conversions, enquiry quality)
• Develop one narrative patient story in collaboration with clinicians

Monthly

• Deliver a concise performance report (SEO trends, engagement, conversions)
• Conduct AI search audit (e.g. “Best Invisalign provider in Dubai”)
• Refresh evergreen inbound campaigns
• Interview 1–2 patients or team members for story-led content
• Review automation sequences (new patient emails, follow-ups)

Quarterly

• Deliver full inbound performance report
• Run AI marketing audit (search visibility, website readiness, emotional clarity)
• Audit inbound funnel (lead → booked → treated → referred)
• Propose new AI-assisted patient campaigns
• Deliver storytelling training session for team

Requirements

• 3+ years experience in content marketing (healthcare or dental preferred)
• Strong SEO and AI search optimisation understanding
• Experience using AI tools (ChatGPT or similar) for structured content creation
• Ability to extract compelling narratives from clinical environments
• Analytical mindset with ability to interpret dashboards and KPIs
• Highly organised and system-oriented

Ideal Candidate

• Strategic but hands-on
• Data-aware yet emotionally intelligent
• Understands healthcare compliance boundaries
• Confident working with clinicians and senior leadership
• Passionate about patient experience and brand growth

Location

Dubai, UAE
Full-time (On-site preferred)

Job Type: Full-time