Content Executive

About Edenred

Edenred is a leading services and payments platform and the everyday companion for people at work, connecting 50 million employees and 2 million partner merchants in 46 countries via more than 850,000 corporate clients.

Edenred offers specific-purpose payment solutions for food (meal vouchers), fleet and mobility (fuel cards, commuter vouchers), incentives (gift vouchers, employee engagement platforms) and corporate payments (virtual cards). These solutions enhance employee well-being and purchasing power, improve companies’ attractiveness and efficiency, and vitalize the employment market and the local economy.

Edenred’s 10,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more user-friendly every day.

In 2019, thanks to its global technology assets, the Group managed €31 billion in business volume, primarily carried out via mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC Next 20, FTSE4Good, DJSI Europe and MSCI Europe.

The UAE Context

Edenred UAE is a fast growing payroll service provider serving more than 6,000 business and more than 2 million unbanked employees. We service over 10 banks and 35 financial institutions. We offer a unique value proposition for companies to manage their payroll and for employees to receive their salaries and use it in the simplest way offering multiple value added services via our mobile app (money transfer, mobile recharge and card services)

We are a purpose-driven company whose values are the foundation for how we conduct business every day. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom driving the financial inclusion of the unbanked population by offering the best product experience and services.

About the Role

We’re looking for a versatile and creative Content Executive who can bring Edenred UAE’s story to life across both B2C and B2B audiences. You’ll be the voice behind our digital presence — from building connection with millions of C3Pay users across TikTok, YouTube, and Facebook, to shaping how HR and payroll leaders engage with Edenred on LinkedIn and our corporate blog.

This role sits at the intersection of storytelling, community engagement, and brand strategy. You’ll create content that informs, inspires, and converts — from short-form videos and testimonials to thought-leadership articles and in-person event activations.

If you love translating ideas into impactful stories, enjoy being hands-on with production, and want to see your work drive measurable business results, this is an opportunity to build something meaningful in one of the UAE’s most dynamic fintech ecosystems.

Position Scope

Here are just a few of the ways you'll make an impact:

• Content Strategy & Creation : Develop and execute a cohesive content calendar across B2C (C3Pay) and B2B (Edenred UAE) channels. Craft compelling stories that educate, engage, and strengthen brand trust.
• Social Media Management : Manage day-to-day publishing and community engagement on TikTok, YouTube, Instagram, Facebook, LinkedIn, and in-app placements. Ensure every post reflects the brand’s tone, purpose, and personality.
• Visual & Video Production : Plan and oversee content shoots — from concept to final edit — showcasing real users, client stories, and product experiences. Collaborate with creative teams or external vendors to deliver high-quality visuals.
• Community & Event Activation : Support monthly engagement events at major client accommodations (C3Pay user base) by planning activations, producing live content, and turning on-ground moments into digital stories.
• Thought Leadership & Corporate Content : Write and publish blog articles, LinkedIn posts, and press content that highlight Edenred’s expertise and innovation in payroll, HR, and financial inclusion.
• Performance Tracking : Measure and report on engagement, reach, and conversion metrics. Use insights to continuously refine strategy and test new formats or channels.

Required Skills & Profile

Here are the qualities that will make you a perfect fit:

• 2–4 years of experience in content creation, social media, or brand communications (experience in fintech, startups, or lifestyle brands is an advantage).
• Excellent writing and storytelling skills, with the ability to adapt tone for both consumer and corporate audiences.
• Strong understanding of social media algorithms, audience behavior, and content trends across major platforms.
• Comfortable planning and executing photo/video shoots and working with agencies or freelancers when needed.
• Confident and comfortable appearing on camera to represent the brand in short-form content and campaigns.
• Analytical mindset with the ability to interpret performance data and translate it into actionable improvements.
• Organized, reliable, and able to manage multiple projects with tight timelines.
• Collaborative spirit — comfortable working across Marketing, Product, and Client Success teams.
• Knowledge of Hindi is preferred.

This is your chance to join a company that's on a mission to change the world and make a real impact on our growth story.

We offer a work environment that's as fun as it is challenging, recognized three times as "Best Place to Work"