Content Governance Manager

About ENBD

Emirates NBD is a market leader across the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 9 million customers. Emirates NBD is the leading financial services brand in the UAE with a Brand value of approximately USD 4 billion. We serve our customers and help them realise their financial objectives through a range of banking products and services including retail banking, corporate & institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. We are a key participant in the global digital banking industry, with 97% of all financial transactions and requests conducted outside of our branches. We also operate Liv, the lifestyle digital bank by Emirates NBD. With over half a million users, it continues to be the fastest-growing digital bank in the region.

Job Overview:

As a Content Governance Manager at Emirates NBD, your role is to define, implement, and oversee written content
standards across all Emirates NBD customer communication channels. The role ensures a high-level of content
quality, consistency, and continued brand alignment. It also plays a key role in developing content guidelines,
frameworks, and guiding internal stakeholders and external agency partners to uphold our verbal identity and
tone of voice principles.

Key Responsibilities:

• Develop, document, and maintain verbal guidelines and usage principles.
• Review written content for grammar, spelling, punctuation, tone of voice, and overall brand consistency.
• Guide internal teams and external agency partners on applying content standards and adhering to our guidelines.
• Establish and maintain content review workflows in collaboration with Group Marketing and relevant teams.
Work with Group Marketing and agency teams to ensure continued adherence to the guidelines.

Skills and Experience:

• 5+ years of experience in copywriting, communications, journalism, or a related field.
• Bachelor’s degree in marketing, Communications, or a related field.
• Native-level proficiency in English and Arabic, with excellent command of grammar,
  structure and writing style.
• Experience working with content across different online and offline channels (e.g., web, outdoor, social)
  and workflow management systems.
• Proven experience developing and managing content guidelines and standards.
• Strong understanding of content strategy and customer communication journeys.
• Strong organizational and time management skills, with the ability to manage multiple stakeholders and
• deadlines of varying complexity and urgency.
Excellent attention to detail, with a structured and strategic approach to content governance

There’s never been a better time to join Emirates NBD.

We’re one of the region’s most recognisable brands. We’re banking innovation leaders. We’re growing across both the UAE and our global offices. We offer a huge range of professional development opportunities to accelerate your career. It also goes without saying that we provide extremely competitive rewards, benefits and perks too, like our flexible work policy so you can work from home whenever it suits.

At ENBD, we encourage interested candidates to review the key responsibilities and qualifications for each role and apply for positions that match their skills and capabilities.