Content Lead

Key responsibilities

• Lead & Inspire: Manage and mentor a team of copywriters to produce high-impact content

across digital and print platforms.

• Strategize & Execute: Develop content strategies for performance marketing, CRM, and

landing pages that drive engagement and conversion.

• Craft Persuasive Copy: Write and review compelling, conversion-driven copy for ads, landing

pages, CRM campaigns, and social media.

• Own the Brand Voice: Define and evolve ALLEN's tone of voice across all communication

touchpoints.

• Drive Impact: Collaborate with brand, design, social, performance, and CRM teams to create

and execute end-to-end campaigns.

• Tell Stories That Matter: Champion storytelling that is authentic, emotionally resonant, and

culturally relevant, especially for Tier 2/3 audiences.

• Transform the Team: Build a culture of creativity, collaboration, and continuous improvement

within the content team.

• Support ATL/BTL Campaigns: Contribute to print media assets, including brochures, flyers,

newspaper inserts, and more.

• Measure & Optimize: Track performance metrics, analyse content effectiveness, and stay

ahead of trends in digital and educational marketing.

Qualifications & skills

• 8-10 years of experience in content leadership and copywriting — preferably in Edtech, D2C,

or consumer brands. Past agency experience is an add-on.

• Exceptional command of English and Hindi (written and spoken).
• Demonstrated experience in social media content planning and execution across platforms

like Instagram, YouTube, and Facebook.

• Proven success in print media and offline campaigns.
• Familiarity with performance marketing and CRM content.
• A natural leader who can inspire creativity and deliver under tight deadlines.
• A strategic thinker with a sharp eye for detail, storytelling, and cultural relevance.

Why Join Us?

• Be part of a brand that’s shaping the future of education in India.
• Work on high-impact campaigns with national reach.
• Collaborate with passionate teams in a fast-paced, purpose-driven environment.
• Influence the lives of millions through meaningful content.