Content Lead

Greetings from TCS!!!

Job Title: Content Lead

Location: PAN India

Desired Experience Range: 6 to 10 Years

Desired Qualifications: Bachelor’s or Master’s degree in English Literature or an allied stream, A diploma or certification in Content Strategy/Creative Writing/ Business Writing/SEO Writing

Required Technical Skillset: Content Strategy, Content Audit & Analysis, Analytics, Content Marketing, Digital Marketing, Copywriting, SEO Writing, Business Writing, Editing

Must have skills:

• We’re looking for a Content Strategist with extensive experience in planning and executing content strategies that serve the needs of the users
• The candidate must have a keen understanding of the digital marketing landscape including SEO & social media marketing
• The candidate should be highly creative and use data-driven insights for creating effective content strategies
• The candidate should have proven experience in conducting research on industry-related topics and generating ideas for new content types
• Hands-on knowledge of using writing assistant tools such as Grammarly and ProWritingAid
• Basic technical knowledge of HTML, content management systems, and marketing automation tools
• The candidate must have impeccable verbal and written communication and presentation skills

Good to have skills:

• Avid learner, researcher, and follower of news platforms, blogs, and industry affairs that are related to the client
• Knowledge of Google Analytics, Google AdWords, and other marketing tools
• Proven experience in preparing RFPs and pitches

Responsibility of/ Expectations from the role

• Strategize, optimize, and deliver actionable content for our customers and stakeholders
• Perform activities such as market research, competitor analysis, and persona mapping to generate content ideas
• Liaise with other departments, brainstorm, and generate innovative ideas that enrich the quality of the content
• Keep track of feedback and analytics to make improvements in the overall content strategy