Content Manager

Essential Services: Role & Location fungibility

At ICICI Bank, we believe in serving our customers beyond our role definition, product boundaries, and domain limitations through our philosophy of customer 360-degree. In essence, this captures our belief in serving the entire banking needs of our customers as One Bank, One Team . To achieve this, employees at ICICI Bank are expected to be role and location-fungible with the understanding that Banking is an essential service . The role description gives you an overview of the responsibilities, it is only directional and guiding in nature.

About the role:

We are looking for a proficient content writer to join the team to enrich assets including press releases, articles, blogs on website and social media marketing copies.

Key Responsibilities:

Stakeholder Engagement: Liasoning with multiple teams and external agencies (if required) for end-to-end handling of content – from idea generation to final publishing with approvals. Obtain approval from legal and compliance teams.

Content Generation: Create ideas on the Bank’s products and services in collaboration with various teams. Proofread content created on multiple banking topics. Create infographics for social media content.

Targeted Research: Conducting thorough research on content topics.

Key Qualification & Skills:

Educational Qualification: Post graduation / graduation in English literature / journalism is desirable. Proficient in English writing and editing skills

Technical Skills: Experience of having worked on large content projects like annual reports, blogs will be an added advantage. Should be able to show published pieces of content worked upon.

Other skills: High energy levels required along with disciplined & diligent working style to engage with multiple teams. Should be able to work co-operatively with large teams and meet deadline.

Communication Skills: Good Oral and written communication skills

About the Group:

The Corporate Brand and Communications Group is responsible for appointing and managing agencies, designing creative and communication strategies, defining the marketing, media plan and media buying.