Content Marketing Manager

JOB SUMMARY

The Content Marketing Manager brings stories to life and keeps them moving in the right direction. From social content and blog posts to email newsletters and video scripts (and beyond), this role plans and creates content that supports Plumas Bank’s brand and business goals — and makes sure it gets to the right audiences at the right time using the right channels. You'll write, edit, organize, and oversee content across every channel we use. Equally creative and organized, this role will ensure that every piece of content is consistent in tone, aligned with brand voice, and part of a larger strategic plan — so nothing gets lost, duplicated, or overlooked. You’ll also make the most of what we create, giving our content a longer life by adapting it for different audiences and platforms. This position reports to the Senior Vice President, Marketing and Community Impact, and works alongside members of an internal marketing team supplemented by agency and vendor partners.

ESSENTIAL FUNCTIONS

This position plans, develops and creates multimedia content supporting cross-platform content strategies encompassing social media, website, blog, email newsletter, video, print, and more.

· Manage the production of quality content (written, video and audio) and imagery that is clear and engaging, consistent with the company’s brand, and supports business goals and consumer needs.

· Support a range of content needs including persuasive positioning, consumer education, internal communications, corporate announcements, issues management or storytelling. The role includes ghost-writing for company spokespersons (such as loan officers, branch managers and executives) and interviewing clients and partners for testimonials or other content

· Lead content production with support from fellow marketing team members and managing additional project-based videographers, photographers, graphic designers and vendor/agency contributors.

· Use keyword research, SEO tools and creativity to increase message reach and effectiveness. Guide content contributors to maximize content performance through on-page SEO, CTA placement, IA and pathways to conversion, and more.

· Develop and maintain an editorial calendar of content production in collaboration with digital marketing manager, marketing coordinator, and content contributors.

· Work with graphic designer to manage the company’s branded materials including flyers, presentation slides, letterhead, posters, and other business materials.

· Create consistent, meaningful content for social media platforms, including writing and editing social media posts, increasing consumer engagement, and producing social media campaigns.

· Research and curate financial industry content specific to engaging small business audiences.

· Conduct content gap analysis and content audits to determine how well content is performing, what’s missing, which formats best communicate various types of content, and what is needed to meet growth goals.

· Stay up to date on best practices and emerging trends in digital marketing, AI tools for marketers, social media and content marketing.
MINIMUM QUALIFICATIONS

Bachelor’s degree in journalism, public relations and communications, marketing or related, and previous professional work in digital communications, social media, marketing, and content production.

Five years in an agency or in-house marketing communications team.

Ability to travel occasionally to Plumas Bank branch and loan office locations in Northern California, Northern Nevada and Southern Oregon.

The option to work remotely with specified office hours in Reno, Nevada, depending upon experience and aptitude for remote work.

Proficient with AP style and strong editing skills.

EXPERIENCE: A combination of education and experience equivalent to:

• Minimum 10 years of experience with 5 years in an agency or as part of a corporate marketing and communications team.

• Previous coordination of company social media, online reputation management, email marketing and content production, product marketing, and/or corporate communications. Greater experience in some areas with a desire to master others is welcomed.

• Experience with project management and marketing job request tools in a business environment including Asana or similar. Experience with Canva, Hootsuite, Loomly, Hub Spot, Adobe Creative, Vimeo, SEM Rush, Jasper AI, or similar digital tools.

• Experience with email systems such as Mailchimp or Constant Contact.

• Experience with storyboarding, interviewing, video editing direction, photo shoot art direction, marketing plans, and other related experience to professional content and advertising production.

• Experience working with digital marketing managers, graphic designers, vendors and freelance contractors to implement strategies.

• Self-driven to stay current with AI, SEO, SEM, and digital media industry trends, including certifications in GA, SEMRush or others.

• Experience defining project plans, marketing plans, PR campaigns, etc.

SKILLS AND ABILITIES

Excellent communicator, writer and project manager.

Natural desire to collaborate, a continuous learner, and willingness to grow and develop new ways of working as the needs of the business and team evolve.

Flexible, self-driven and able to manage multiple priorities with defined strategies and minimal implementation direction.

Passion and excitement for content production and marketing. Able to thrive in a highly regulated, structured industry. Ability to successfully navigate a matrixed environment.

Ability to work collaboratively with small multigenerational teams of varying backgrounds and technical aptitude. Ability to work with and learn from remote team members residing across multiple rural markets.

Comfortable and responsive to detailed reviews of implementation plans and providing timely information in response to compliance and other bank regulatory teams.

Quality of Service - Continually strive to perform with a high degree of accuracy and thoroughness in accordance with Plumas Bank's Excellent Customer Service Standards.

Dependability & Follow Through - Consistently accomplish all tasks ensuring accurate results by following up on all stages of given assignments.

Productivity - Use time wisely in order to complete assigned tasks by the outlined timeframe.

Team Effectiveness - Become an integral member of the departmental and bank-wide team by developing and maintaining effective working relationships with individuals and groups.

Initiative - Demonstrate initiative by anticipating problems or opportunities and taking appropriate action without prompting or close supervision.

Job Knowledge - Clearly understand the purposes, objectives and procedures of the branch/department and share information with team members.

Communication Skills - Effectively communicate ideas clearly and concisely in spoken and written correspondence.

Planning & Organization - Identify organizational needs effectively and develop action plans to achieve greater results.

Learn, understand and apply banking laws and regulations.

Demonstrate proficient knowledge of related state and federal banking compliance regulations and other bank operational policies.

Continually demonstrate the ability to work independently and achieve performance targets without close supervision.

Demonstrate excellence in communication, presentation and interpersonal skills.

Strong analytic skills and ability to rapidly assimilate complex information.

Knowledge and/or interest in financial industry products and services is preferred.

Knowledge of marketing strategies and techniques as it applies to the banking industry.

Equal Opportunity Employer/Veteran/Disabled

Job Type: Full-time

Pay: $71,500.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Experience:

• Marketing and Communication: 10 years (Required)

Work Location: In person