Social Media Manager/Marketing Strategist

We are seeking a creative, data-driven Social Media Manager / Marketing Strategist to lead our brand’s online presence, drive digital engagement, and develop innovative marketing strategies that align with our business goals. This hybrid role requires both strategic thinking and hands-on execution across social media platforms, digital campaigns, and content marketing.

Key Responsibilities for Social Media Management

• Develop, implement, and manage our social media strategy across platforms (Instagram, LinkedIn, TikTok, X/Twitter, Facebook, etc.)
• Create and curate engaging, high-quality content (text, image, video) aligned with brand voice and campaign goals
• Monitor, analyze, and report on performance metrics and KPIs (reach, engagement, conversions)
• Engage with followers, respond to comments/messages, and foster community growth
• Collaborate with influencers and brand partners for co-marketing campaigns

Marketing Strategy

• Create and execute comprehensive digital marketing plans to support product launches, promotions, and brand awareness initiatives
• Conduct market research, audience analysis, and competitor benchmarking
• Optimize campaigns through A/B testing, data analysis, and performance insights
• Develop and manage email marketing, paid ads (Google, Meta, LinkedIn, etc.), and content calendars
• Collaborate cross-functionally with design, sales, and product teams

Requirements

• Proven work experience as a Social Media Manager, Digital Marketer, or Marketing Strategist
• Strong understanding of current digital marketing concepts, strategy, and best practices
• Proficiency in social media platforms, tools (Hootsuite, Buffer, Later), and analytics (Google Analytics, Meta Business Suite, etc.)
• Excellent written and verbal communication skills
• Experience with graphic design tools (Canva, Adobe Suite) is a plus
• Familiarity with SEO, paid advertising, and email marketing tools (Mailchimp, HubSpot, etc.)

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• 2+ years of experience in a digital marketing or social media role
• Experience in Marketing/Social Media Content Creator
• Strong portfolio or examples of successful past campaigns

Job Types: Full-time, Permanent

Pay: From AED3,000.00 per month