Content Marketing Manager

ABOUT US

Oral Roberts University is a Christian university located in Tulsa, Oklahoma. As a globally recognized, Holy Spirit-empowered university, we develop whole leaders for the whole world through a unique Whole Person education. Students come to ORU not to "stay" in their faith but to GROW in faith and to become the Spirit-empowered leaders they are called to be. Faculty, staff, and students must adhere to the Code of Honor Pledge for ORU.

JOB DESCRIPTION

The Content Marketing Manager is responsible for creating, designing, and executing high-quality marketing materials that support enrollment campaigns across digital and print channels. As a key member of the Enrollment Marketing team, this role transforms ideas and strategies into engaging visuals and messages that inspire prospective students and families to connect with ORU. The ideal candidate combines creative design skills with strong writing and technical execution, ensuring every project is on-brand, visually appealing, and results-driven.

RESPONSIBILITIES

Content Creation & Design

• Write and design campaign assets including emails, web content, landing pages, digital ads, social media posts, flyers, and event materials.
• Produce light-to-moderate design work (social graphics, print pieces, presentation slides, digital ad creatives) using tools like Canva or Adobe Creative Suite.
• Adapt content for multiple audiences and formats while maintaining consistency in tone, message, and brand standards.
• Support photography and videography needs by preparing creative briefs, coordinating edits, or producing simple video content.

Campaign Execution

• Implement content within marketing platforms such as Salesforce, Pardot, and Monday.com.
• Assist in loading, testing, and deploying emails, digital ads, and other campaign elements.
• Ensure all materials meet accessibility, formatting, and quality standards before launch.
• Maintain version control and organized file management for all creative assets.

Content Optimization & Maintenance

• Update and refresh web and print content as needed to ensure accuracy and relevance.
• Monitor campaign performance dashboards and collaborate with the team to identify areas for creative improvement.
• Repurpose existing content across channels to maximize reach and efficiency.

Collaboration & Communication

• Work closely with the Enrollment Marketing team to execute campaign plans and meet project deadlines.
• Participate in creative brainstorming sessions and provide input on messaging and design execution.
• Maintain clear communication with internal team members to ensure alignment and timely delivery of all materials.

Brand Stewardship

• Uphold ORU’s brand identity across all creative output.
• Ensure tone, imagery, and messaging consistently reflect the University’s mission and Whole Person Education.
• Serve as a quality checkpoint for design and copy accuracy within enrollment marketing materials.

REQUIREMENTS

Education & Experience:

• Prefer a Bachelor’s degree in a related field or equivalent experience in a related field. An ORU graduate is preferred.
• Two years of related work experience in a similar work setting is preferred.

Skills & Abilities:

• Must be computer literate to include a strong familiarity with a Windows environment. Familiarity with Banner and Microsoft Excel is a plus, but the department is willing to train.
• Must have good organizational and interpersonal skills. Must have an eye for detail due to the need for accurate publication of information in printed material and for record keeping/recording of information that is personal, monetary, and time-sensitive related. Maintains confidential information.
• Supervisory skills and/or experience will serve as a plus due to the large number of student workers involved in the visitation program.
• Must be able to articulate thoughts well for the purpose of effectively communicating information one-on-one, in groups or in large public settings.
• Excellent interpersonal skills are paramount for effective communication with people from diverse backgrounds.
• Must accept and be openly supportive of the purposes and goals associated with Oral Roberts University.
• Should be able to work effectively both independently and in a team environment as the situation dictates.
• Must be self-motivated and have the ability to motivate and organize student workers.
• Must have the ability to effectively work with staff, administration, students and parents from varying cultural backgrounds.
• Must have the ability to prioritize multi-tasks in the midst of a fast-paced, high-demand work environment while always maintaining a professional demeanor.
• Maintains compliance with the Family Educational Rights and Privacy Act (FERPA) policy and its’ procedures

Equal Employment Opportunity:

Oral Roberts University promotes equal employment opportunities for all individuals regardless of differences in race, color, religion, sex, national origin, age, disability, or veteran status.