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Content Marketing Manager
Job Title: Content Marketing Manager
Department: Marketing
Reports to: Director of Growth Marketing
Location: Dallas, TX, USA (Hybrid) or Remote, USA
About Libsyn
Libsyn (Liberated Syndication) is an industry-leading, independent podcast hosting and advertising platform that empowers podcasters to share their voices with the world. Founded in 2004, we’re dedicated to simplifying the podcasting process - from publishing to distribution and monetization to measurement - enabling creators to connect with audiences on all major platforms while monetizing their efforts. Through our advertising services and technology, we’re reshaping how advertisers reach their target customers by connecting brands with their desired audience.
At Libsyn, we’re on the lookout for innovative problem-solvers, collaborative thinkers, and self-starters who thrive in a fast-paced, customer-centric environment. Our team members, and our leaders, enjoy the freedom to think and act like entrepreneurs, always with our creators and advertisers top of mind. Together, we’re not just a workplace - we’re creating a supportive community that values diverse perspectives and fosters growth, empowering each other to deliver exceptional value to the podcasting world.
Job Summary
The Content Marketing Manager is a highly impactful role owning content strategy and execution across key organic channels–including our blog, email/CRM marketing and social media. You will act as our brand storyteller, crafting engaging content that drives brand awareness, customer engagement and lead generation.
The ideal candidate will be highly creative and data-driven to grow brand presence, but also a hands-on creator comfortable executing in-platform.
How You Will Make an Impact
Content Strategy Development
- Develop and manage a comprehensive multi-channel content strategy aligning to high-level business and marketing goals
- Partner closely with Video Manager to synchronize and harmonize content initiatives, ensuring a cohesive brand narrative across video-first platforms
- Research industry trends, market insights and competitor analysis to inform content development and identify opportunities
Content Creation, Management & Reporting
- Create and maintain an editorial content calendar to deliver timely content across various channels
- Manage the lifecycle of content production from ideation to distribution, including establishing and maintaining an editorial calendar and developing repeatable production workflows
- Ensure all content is on brand and optimized for SEO and user engagement
- Define content metrics and collect/interpret data to track content performance
- Analyze and report performance data to measure the effectiveness of content marketing strategies and to inform future content creation
Owned Channels Ownership: CRM, Social Media, Blog
- Maintain strategic cadence of organic content CRM, social media and, blog postings across all channels
- CRM & Email Marketing: Define and evolve CRM marketing strategy in order to generate demand and drive engagement (via email marketing campaigns and newsletters
- Organic Social Media Management: Develop and manage social media calendars, post content, and drive community engagement to build brand presence
- Blog & Content Management: Create, edit, and schedule blog posts, articles, and long-form thought leadership content
Cross-Functional Partnership
- Collaborate with designer, videographer and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets
- Partner with internal subject matter experts and utilize their expertise to drive content creation
Qualifications & Experience
- 5+ years of experience in content marketing, editorial and/or social roles
- Strong writing, editing, storytelling skill
- Hands-on experience with Hubspot (or similar platform) and Organic Social channel
- Excellent planning, calendar management, organization, and stakeholder coordination skills
- Self-motivated, proactive and able to work independently and collaboratively in a fast-paced environment
- Solid understanding of SEO, keyword strategy, and content optimization
- Working knowledge of GA4, Looker Studio, or similar for reporting
What We Offer
- Competitive compensation (base salary plus bonus)
- Comprehensive health benefits, with employer-paid dental and vision coverage.
- 401(k) plan to help you build towards your future.
- Flexible working arrangements, including remote options
- Generous paid time off and support for maintaining work-life balance.
Equal Employment Opportunity Policy
The Company is an equal opportunity employer. Applicants for employment are, and will be, recruited, selected and hired, and employment decisions are and will be made, without discrimination on the bases of race, color, religion, sex, age, national origin or disability. This policy applies to new employees, promotions and all personnel actions within the organization.
The Company prides itself on the contribution it makes to the community. It is the intent of the Company to comply with all federal, state and local laws relating to equal employment opportunity.
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