Content Marketing & Social Media Manager

Whip Around is a growing SaaS scale-up and emerging leader in the fleet technology arena. With offices across the United States and New Zealand, our product helps fleet operators easily manage vehicle maintenance and inspections. As we lead digital transformation in this space, Whip Around is fast becoming the platform of choice for business owners, fleet managers, and drivers.

Team culture is at the heart of our success. We value personal growth as much as business outcomes and are backed by a senior leadership team with experience across globally successful tech companies. We’re continuing to double down on our vision to bring simplicity and efficiency to fleet management and compliance.

Why this role is important to us:

As our Content Marketing & Social Media Manager, you’ll play a critical role in building Whip Around’s brand and demand generation engine. You’ll be responsible for creating compelling, high-quality content across channels — from blogs to social media to webinars and customer stories. You’ll collaborate with stakeholders across marketing, sales, partnerships, and customer success, and help shape our voice in the market.

You’ll also co-own social media strategy and management alongside the Head of Marketing, Safety Ambassador, and Graphic Designer. You’ll be the go-to for content planning, post copy, scheduling, and publishing — ensuring we’re building an engaged and consistent presence.

What success will look like:

• Lead the planning and writing of SEO-driven blog content to improve organic performance and audience engagement, working alongside our SEO agency to align content with keyword strategy and search demand.
• Own copy creation for marketing emails, product updates, newsletters, and nurture campaigns.
• Develop written content for partner/integration collateral and sales enablement materials (e.g., one-pagers, trade show briefs).
• Manage social media content planning and execution — including scheduling, post copy, captions, and hashtags — in collaboration with the Head of Marketing, Safety Ambassador, and Graphic Designer.
• Assist with video content creation by supporting scripting and planning efforts alongside the Head of Marketing and Safety Ambassador.
• Support development of a future podcast by helping shape topics, write scripts or outlines, and collaborate on format and execution with the Head of Marketing and Safety Ambassador.
• Lead development of customer case studies — from stakeholder interviews through writing and final revisions.
• Plan and support webinars for both internal (customer-focused) and external (prospect- or industry-focused) audiences by:
• • Recommending timely, relevant webinar topics based on input from Sales, Customer Success, and broader team discussions.
  • Collaborating on the format, participants, and structure — and either moderating or supporting facilitation.
  • Drafting a rough outline or guide for each session to keep it focused and valuable for attendees.
  • Writing and scheduling follow-up communications to share recordings and continue the conversation with participants.
• Maintain a strategic content calendar that aligns with broader marketing campaigns and business objectives.

Requirements

• Proven experience in content marketing, social media strategy, and copywriting.
• Strong understanding of how to adapt tone, voice, and format across various digital channels.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• A strategic mindset with hands-on ability to write, plan, and publish content across formats.
• Collaborative approach and comfort working with internal experts and creatives.
• Bonus: experience with light video editing or knowledge of video production workflows to help shape effective end products; and/or SaaS, B2B marketing, or experience in the transportation/logistics industry.

Benefits

• Compensation: $75,000 - $95,000 USD; depending upon experience and location
• Unlimited PTO: Use your paid time however and whenever you need it.
• Subsidized Healthcare: A variety of subsidized medical plans to fit your needs.
• Retirement Support: 401(k) matching to help you invest in your future.
• Family-Friendly: Paid parental leave and caregiver support.
• Growth & Development: Professional development plans and resources to support continuous learning.

If you’re excited about shaping the voice of a fast-paced, scaling SaaS company and bringing bold ideas to life across marketing channels, we’d love to hear from you. Even if you don’t meet every single requirement, we encourage you to apply - Whip Around is a place for learning, growth, and building what’s next.

Following your application, a member of the Whip Around Team will be in touch. If you have any accessibility requirements you can then let us know so we can assist throughout the process.

We participate in E‑Verify and will verify employment eligibility via Form I‑9. The notice of E‑Verify Participation and Right to Work posters can be found here.