Content Marketing Specialist

Responsibility:

• Manage influencer marketing for the Keeta Middle East project, including establishing connections with influencers, communicating specific scripts and content based on different goals, ensuring the overall implementation of the project, and conducting subsequent data reviews.
• Identify overseas user needs, analyze user preferences, highlight product features, create relevant content, and independently manage creative quality to ensure conversion effectiveness.
• Continuously optimize content strategies through data analysis, user research, and product insight to enhance performance metrics.
• Familiar with growth methodologies and knowledgeable about major social media platforms (Facebook, TikTok, Snapchat, Instagram, YouTube). Capable of consistently generating creative ideas and strategies, driving implementation, and continuously optimizing iterations.

Skills Required:

• Experience studying abroad, with proficiency in Arabic and Chinese as a working language. Experience in overseas user growth is preferred.
• Strong content judgment and planning capabilities, familiar with the operations of major overseas platforms like Facebook, Google, Snapchat, TikTok and Twitter. Possess strong user analysis skills and the ability to accurately identify user content preferences.