Content Marketing Strategist

About Us

Shoppa’s Material handling is a leading motive power and warehouse solution company focused on delivering a variety of products, projects and solutions to improve the productivity of our customers. We are driven by data, insights, and a passion for delivering value to our customers and stakeholders. Join our dynamic and collaborative team to gain hands-on experience in commercial analytics and help shape data-driven business decisions.

Role Overview

The Content Marketing Strategist will lead the development and execution of content strategies across all Shoppa’s brands, ensuring clear, consistent, and compelling messaging across every marketing channel. This role oversees the creation and distribution of content for email marketing, social media, blogs, white papers, case studies, and website copy. The strategist will collaborate with internal teams to craft engaging stories that reflect each brand’s identity, strengthen customer relationships, and drive measurable engagement and lead generation.

Key Responsibilities

Develop and execute a comprehensive content strategy that aligns with Shoppa’s business objectives and strengthens brand presence across all subsidiaries.

Plan, coordinate, and oversee content initiatives across multiple channels, including email marketing, social media, blogs, website copy, white papers, and case studies.

Lead editorial planning, maintaining an organized, forward-looking calendar that supports campaign launches and strategic initiatives.

Collaborate with internal stakeholders to ensure all content aligns with brand messaging and core business goals.

Manage WordPress CMS for content publishing, optimization, and governance across branded websites.

Establish content performance metrics, monitor engagement data, and prepare reports to inform campaign improvements.

Ensure brand voice, tone, and visual consistency are maintained across all assets and channels.

Identify opportunities for new content formats and storytelling approaches to improve audience reach and engagement.

Partner with external writers or creative contributors as needed to scale content output efficiently.

Qualifications

Must-Have:
Bachelor’s degree in marketing, communications, journalism, English, or related field

4–7 years of hands-on experience in B2B content marketing, including digital campaign execution

Demonstrated ability to develop and implement comprehensive content strategies supporting lead generation, brand engagement, and sales enablement

Exceptional writing, editing, and story development skills for blogs, social, email, sales assets, landing pages, and campaigns

Experience building, segmenting, and deploying email marketing campaigns via HubSpot, Pardot, Marketo, or similar automation software

Proficiency with content management systems, editorial calendars, and workflow/process tools

Strong project management and organizational skills, with a proven ability to manage multiple projects simultaneously and meet deadlines

Experience interpreting analytics and engagement metrics (Google Analytics, HubSpot, etc.) to guide optimization and measure ROI

Comfort collaborating with design, digital, and cross-functional teams; experience managing freelancers/agency contributors

Nice-to-Have:
Skills in optimizing content for SEO, using keyword research and competitive analysis

Working knowledge of personalization, AI content tools, and marketing technology integrations

Hands-on experience with A/B testing, campaign automation, and audience segmentation

Experience in multimedia production (video, webinars, podcasts) or coordination

Industry knowledge in material handling, B2B supply chain, or industrial services

Knowledge of content syndication, blogger/influencer outreach, and PR strategy

Experience representing brand voice in live or recorded presentations/events