Content Marketing Video Producer

The Content Marketing Video Producer will lead the creation of high-impact video and multimedia content to drive engagement, brand awareness, and buyer interest. While the primary focus is on social media video strategy, this role will also support content production across blogs, guides, video testimonials, and more, where video is the star. The ideal candidate is a versatile content creator, skilled in video and image editing, content repurposing, and visual storytelling to optimize reach across multiple platforms.

What You'll Do:

Video & Multimedia Production

• Produce, edit, and optimize short-form and long-form video content for LinkedIn, YouTube, Instagram, TikTok, and other emerging platforms.
• Repurpose existing content (webinars, interviews, customer stories) into snackable social videos and supporting assets.
• Create and refine product walkthroughs and how-to videos that improve customer education and product adoption.
• Implement best practices for SEO-driven video content to improve discoverability and engagement.
• Develop a thumbnail strategy to maximize video clicks and performance.

Content Marketing & Distribution

• Support blog content with embedded video summaries, customer testimonials, and social clips.
• Align video strategy with content themes and campaigns, ensuring a cohesive storytelling approach across formats.
• Work with Demand Generation and SEO teams to create content that drives traffic and conversions.
• Optimize social and website video placement for improved reach and searchability.

On-Camera & Thought Leadership (Optional but Preferred)

• Serve as a visible brand presence in explainer videos and educational content.
• Conduct interviews, Q&As, and industry insights to position Motive as a leader in fleet and compliance technology.
• Work with product and marketing teams to develop engaging customer video testimonials.

What Success Looks Like

• Increased engagement, watch time, and brand awareness across key platforms.
• Stronger organic traffic to blogs, guides, and landing pages through integrated multimedia.
• A scalable content system that reuses and repurposes assets efficiently.
• Higher conversion rates from video content, measured through social-driven traffic and pipeline impact.

What We're Looking For:

• Proven experience in video production, content marketing, and digital storytelling.
• Strong social media expertise with a focus on video-first platforms (LinkedIn, YouTube, Instagram, TikTok).
• Ability to simplify complex topics into compelling content for buyers and users.
• Understanding of SEO, analytics, and content distribution strategies.
• Experience collaborating with design, product marketing, and demand generation teams.
• Ability to maintain and keep updated Motive's video library, supporting cross-functional teams across marketing.
• Proficiency with tools such as After Effects, Premiere, AI editing tools, Canva, Figma, and Asana.