Content & SEO Lead (Woilink.com)

Job Profile

The Content & SEO Lead will own Woilink’s organic growth strategy, including SEO, long-form content, landing page messaging, and content planning across blogs, product pages, and educational assets. This role is strategic and execution-driven.

Job Description

Key Responsibilities

-Define and execute Woilink’s SEO and content strategy (global focus)

-Plan monthly & quarterly content calendars (blogs, landing pages, guides)

-Perform keyword research and competitor analysis

-Create content briefs for writers and interns

-Optimize existing pages for search visibility and conversions

-Coordinate with designer and social media executive for content distribution

-Track performance using GSC, GA, Ahrefs/Ubersuggest

-Build content hubs for Woilink features (Digital Card, Bio Link, QR, Store)

-Ensure brand voice consistency across all content

Required Skills & Experience

-3–6 years experience in SEO & content strategy

-Strong understanding of SaaS / B2B content marketing

-Hands-on experience with on-page SEO, internal linking, schema basics

-Ability to convert product features into benefit-driven content

-Familiarity with AI tools (ChatGPT, Surfer, etc.)

-KPIs

-Organic traffic growth

-Keyword ranking improvements

-Content publishing velocity

-Lead conversions from organic content

Reporting To

Founder / Product Head (Woilink.com)

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹22,000.00 per month

Ability to commute/relocate:

• Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Content & SEO Lead: 3 years (Required)

Shift availability:

• Day Shift (Required)

Work Location: In person