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Content & SEO Manager

Rawalpindi, Pakistan

Are you ready to take your career to the next level on a global stage?

One World Rental is a world-leading IT hire and staffing company, powering some of the most exciting global events and delivering innovative tech solutions to businesses worldwide. With offices across 9 countries and a reputation for excellence, we’re expanding and looking for a knowledgeable and experienced Content & SEO Manager who will ensure our content gets found, gets read, and gets results.

This is a unique opportunity to join a fast-growing company in a high-impact, global role. Based at our office in Islamabad, Pakistan, you’ll play a key role in shaping the reputation of our brand around the world.

Reporting directly to the Marketing Manager based in the UK with a dotted line to our Senior Marketing Executive for Brand & Comms, you’ll develop and produce content that effectively builds brand authority and drives relevant traffic to the One World Rental suite of international websites, and which have a higher propensity to convert into genuine business leads. You’ll also manage an established team of 4 SEO specialists and work alongside 2 designers and a dedicated web development team located in the Pakistan office.

About the Role

As the Content & SEO Manager, you’ll join our established marketing team of 8 professionals. You’ll have the freedom to bring your ideas to life, with the support of a dynamic and collaborative team.

You will conduct the necessary research and analysis needed to devise tactical and seasonal content campaigns that position One World Rental as a global leader in its many specialist fields of expertise. You’ll also write on-page and off-page content that resonates with our target audiences and improves CTO.

This role is ideal for an experienced content professional with a background in the events industry and/or IT services, and a great knowledge of SEO. Technical SEO abilities will also be beneficial, but not essential. You’ll need to be a quick learner who thrives in a fast-paced environment, as well as passionate about creating unique content that differentiates a brand from its competitors and drives improved lead generation and business revenues.

Key Responsibilities

  • Own and develop One World Rental’s Content & SEO strategy that’s aligned with our business goals (brand authority, lead gen and CRM).
  • Conduct research and analysis to identify SEO growth opportunities.
  • Plan and manage a multichannel content calendar and produce on-page and off-page content in line with regional sales drives and seasonality of the event sectors we serve.
  • Work with the UK marketing and design teams to produce multimedia content that engages our target audiences and improves CTO.
  • Work with the UK marketing team to develop our brand TOV and champion client-focussed content, creative writing and brevity across the organisation.
  • Work with the UK marketing team and SEO team to build an ethical backlink strategy (incl. digital PR, high-quality business directories, trade show profiles, event sponsorships, association memberships, and LinkedIn articles etc. etc.)
  • Use mainstream SEO tools to track KPIs and regularly report on page rankings, organic and referred web traffic, user engagement and conversion metrics.
  • Run regular audits to ensure all content is up to date.

What We’re Looking For

  • A content and SEO professional with a minimum of 5 years’ experience in B2B marketing, content production and search engine optimisation.
  • Demonstrable experience in creating great B2B content that resonates with target audiences. We will need to see examples of your creative storytelling in action.
  • Proven ability to improve page rankings, organic traffic, user engagement and conversions; preferably in the events industry and/or IT products and services sectors.
  • A natural problem solver who actively seeks ways to improve content and SEO performance and a hunger to exceed expectations.
  • Proven ability to take the lead on different content marketing initiatives and motivate a diverse team.
  • Excellent English written and verbal communication skills.
  • Strong project management and multitasking abilities.
  • Confident in using range of SEO and digital marketing tools to track performance and optimise results.
  • A genuine passion for creative B2B content, the events industry, innovation and tech.

If you’re a strategic professional who loves bringing brands to life through creative storytelling and impactful content that makes a difference, and you’re excited by the prospect of growing with a global tech leader, we want to hear from you.

How to Apply:

Our hiring process for this position will be as follows:

  • You apply for the position, providing your latest CV, and covering letter
  • We will send you a quick vetting survey to complete
  • We’ll review all applicants' CVs, portfolios, covering letters and survey responses
  • If shortlisted, you’ll be invited to provide an introductory video and online skills assessment
  • We’ll make a final selection for interviews
  • You’ll be given a small project to present back at the final interview

To apply, please submit your latest CV, plus a 500 word covering letter outlining why you are the best person for the role.

Job Type: Full-time

Pay: Rs200,000.00 per month

Application Question(s):

  • Have you attached a cover letter with your application?

Education:

  • Bachelor's (Required)

Experience:

  • SEO: 5 years (Required)
  • Content: 5 years (Required)
  • B2B Marketing: 5 years (Required)
  • team management: 3 years (Required)

Work Location: In person

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