Content Specialist

The Company
TMA Systems (TMA) is a technology company located in Tulsa, Oklahoma. For more than 35 years, TMA has been transforming organizations by providing facility professionals with the most technologically advanced Maintenance Management solutions available.

TMA Systems is a global organization with over 3,000 clients that has developed industry-leading solutions based on what our clients need to be successful. How do we achieve this? We solicit our clients and take the time to understand how our products are used in their business; coupled with a culture that produces world-class people with a client-service mindset. At TMA we realize that success is only possible with team members that share our passion for excellence.

About the Role

We’re looking for a versatile Content Specialist to support our growing marketing team. This role blends writing, research, and light creative work to help us deliver engaging, high-performing content across multiple channels. You’ll work closely with the Sr. Manager of Messaging & Content and collaborate with design, demand gen, and sales enablement teams to create assets that drive awareness, engagement, and conversions.

Key Responsibilities

Content Creation

• Write short-form content such as marketing emails, ad copy, and landing page headlines.
• Develop long-form content including blogs, whitepapers, case studies, and guides.
• Draft copy for sales enablement assets (one-pagers, pitch decks, scripts).

Research & Messaging

• Conduct research on industry trends, competitor messaging, and client pain points to inform content.
• Translate technical or product-heavy topics into clear, compelling copy for business audiences.

Content Production

• Build content in platforms like HubSpot (emails, landing pages, nurture campaigns).
• Assist with creating or editing PowerPoint decks for webinars, sales, and events.

Design & Visual Support

• Partner with designers, videographers, or use templates/tools (Canva, Adobe Express, Figma, or PPT) to produce simple graphics, social images, and charts.

Optimization & Reporting

• Optimize content for SEO and conversion best practices.
• Collaborate with RevOps and Growth teams to measure performance and recommend improvements.

Collaboration & Process

• Support campaign launches by coordinating content deliverables across channels with growth and product teams (email, social, blog, web).
• Help maintain brand voice and messaging consistency across all content.

Content Management

• Maintain content calendars and ensure assets are updated in repositories.
• Repurpose content for multiple formats (e.g., turn a webinar into a blog or email sequence).

Skills & Qualifications

• 2–4 years experience in B2B marketing, content writing, or related roles (SaaS preferred).
• Strong writing and editing skills with the ability to adapt tone for different formats (email vs. long-form).
• Familiarity with content management and project management platforms (HubSpot, Monday.com, etc).
• Comfortable with Microsoft Office (especially PowerPoint) and basic design tools (Canva, Figma, or Adobe Creative Suite).
• Knowledge of digital marketing best practices.
• Bonus: Experience with light photo and video editing