Content Specialist / Social Media Manager

(Full-time | Abu Dhabi / Dubai)

We’re looking for a Content Specialist who can own our storytelling across channels, elevate our brand voice, and drive measurable business outcomes through content. This role blends brand strategy, lifecycle marketing, and hands-on production management—you’ll be the bridge between strategy and execution, ensuring content doesn’t just look good, but converts, retains, and inspires.

Key Responsibilities:
Brand & Strategy

• Develop and maintain brand positioning, tone, and voice, ensuring consistency across all touchpoints.
• Translate brand strategy into storytelling frameworks that resonate with customers, partners, and stakeholders.
• Collaborate with leadership and cross-functional teams to align content with overall business objectives.

Lifecycle & CRM Marketing

• Design and execute content for every stage of the customer journey: onboarding, activation, upsell, renewal, and win-back campaigns.
• Work closely with data and performance teams to leverage segmentation and personalization for tailored messaging.
• Conduct churn analysis to design content interventions that improve retention.

Content Creation, Production & Management

• Take ownership of content production: from brief to delivery—ensuring deadlines, quality, and consistency.
• Coordinate with internal production teams (designers, videographers, editors, photographers) and external freelancers/agencies.
• End-to-end management of content calendar & editorial planning: blogs, newsletters, website, social media, campaigns.
• Craft and edit scripts, articles, video content, social copy, and marketing collateral.
• Manage user-generated content campaigns and nurture brand advocacy through referral programs.
• Drive organic marketing strategies to increase visibility, engagement, and SEO ranking.

Partnerships & Influencers

• Identify, negotiate, and manage influencer collaborations (both short-term activations and long-term partnerships).
• Build and execute co-marketing campaigns with partners to expand reach and authority.
• Track ROI and effectiveness of influencer/partnership campaigns.

Social Media & Community

• Oversee social media strategy and operations: posting, scheduling, engagement, and growth.
• Implement and manage advocacy programs, including referrals and community challenges.
• Monitor industry trends to identify relevant conversations and opportunities to engage.

Analytics & Optimization

• Track KPIs across content performance: engagement, conversions, retention, and ROI.
• Use insights to optimize editorial and production strategy and experiment with new formats.
• Produce regular reports to leadership highlighting progress, learnings, and next steps.

Qualifications

• 3–5 years of experience in content marketing, production management, or digital media.
• Strong portfolio of multi-channel content campaigns (social, blogs, video, email, partnerships).
• Hands-on experience in coordinating content production teams (design, video, photo, copy).
• Ability to balance creativity with data-driven decision making.
• Proficiency with content tools (e.g., Hootsuite/Buffer, Notion, Canva/Adobe Suite, Bitrix/CRM systems).
• Experience in managing influencers, agencies, and freelancers.
• Exceptional writing and editing skills in English and Arabic

Why Join Us? You’ll be part of a fast-growing, innovation-driven company that values marketing, ownership, and measurable results. You won’t just produce content—you’ll lead its production, shape the brand story, and execute campaigns that directly impact growth

Job Type: Full-time

Pay: From AED4,000.00 per month