Content Strategist

Job Title: Content Strategist

Location: [City / Remote]
Employment Type: Full-Time

About the Role

We are looking for a creative and analytical Content Strategist to plan, develop, and manage content across various platforms. The role involves understanding audience needs, aligning content with business goals, and ensuring consistency in brand voice and messaging. The ideal candidate should be able to blend storytelling with data-driven insights to create impactful content strategies that drive engagement and conversions.

Key Responsibilities

• Job Title: Content Strategist

Location: [City / Remote]
Employment Type: Full-Time

About the Role

We are looking for a creative and analytical Content Strategist to plan, develop, and manage content across various platforms. The role involves understanding audience needs, aligning content with business goals, and ensuring consistency in brand voice and messaging. The ideal candidate should be able to blend storytelling with data-driven insights to create impactful content strategies that drive engagement and conversions.

Key Responsibilities

• Develop and execute content strategies aligned with overall marketing and business objectives.
• Conduct content audits to assess gaps, opportunities, and performance.
• Plan, manage, and optimize content calendars across web, social media, blogs, email, and other digital platforms.
• Collaborate with marketing, design, and sales teams to ensure content consistency and relevance.
• Research industry trends, competitors, and target audience behavior to guide content creation.
• Define and maintain brand tone, voice, and messaging guidelines.
• Measure content effectiveness through analytics, engagement metrics, and conversion data.
• Optimize content for SEO and user experience.
• Guide writers, designers, and video editors with clear content briefs and direction.
• Identify opportunities for repurposing and distributing content across multiple channels.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 3–5 years of proven experience in content strategy, content marketing, or editorial roles.
• Strong understanding of SEO, social media, and digital marketing principles.
• Excellent writing, editing, and storytelling skills.
• Proficiency in content management systems (e.g., WordPress, HubSpot) and analytics tools (Google Analytics, SEMrush, Ahrefs).
• Ability to balance creativity with data-driven decision-making.
• Strong project management and organizational skills.

Preferred Skills

• Experience working with B2B and/or international markets.
• Familiarity with paid media and performance marketing integration.
• Knowledge of design/video tools to collaborate effectively with creative teams.
• Strategic mindset with the ability to repurpose and scale content.

What We Offer

• Competitive salary and growth opportunities.
• Exposure to multi-channel content strategies.
• Collaborative and innovative work environment.
• Opportunities for professional development.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month