Content Strategist

Job Description – Content Strategist

Company: American Hairline / Alchemane

Location: Mumbai (Khar Linking Road)

About Us

At American Hairline & Alchemane, we’re not just in the beauty industry—we’re redefining it. From ultra-natural non-surgical hair systems to premium hair extensions and toppers, we’ve built a reputation as industry leaders, trusted by celebrities, surgeons, and clients across India and abroad.

Now, we’re looking for Content Strategists who can help us scale our digital presence across YouTube, Instagram, and beyond—taking our message of confidence, transformation, and beauty to millions.

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Role Overview

This isn’t about just “making content.” It’s about strategy, storytelling, and scale.

We want strategists who know how to turn ideas into content that educates, inspires, and grows communities.

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Key Responsibilities

Develop and execute content strategies for YouTube, Instagram, and other social platforms.

Scale channels organically—from scratch to 50k/100k+ followers/subscribers.

Understand and leverage both short-form (Reels/Shorts) and long-form (YouTube, podcasts).

Work closely with internal teams (writers, editors, designers, stylists, educators) to get execution done.

Build narratives that address customer fears, objections, and aspirations in the beauty/hair industry.

Analyze performance data and refine strategies for maximum reach and engagement.

Bring fresh, creative ideas to highlight our USP, educational content, and celebrity credibility.

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Who We’re Looking For

Someone who has scaled a YouTube or Instagram page organically (50k+).

Strong understanding of beauty/fashion/lifestyle content (bonus if you’ve worked in salons, hair, or beauty industry).

Experience working with creative teams—knows how to get execution done.

Comfortable taking ownership and being client/audience-facing.

Agency background or experience scaling D2C brands is a big plus.

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Why This Role Matters

You’ll be the voice behind two of India’s fastest-growing premium hair brands.

Your work will directly shape how men and women in India see hair systems, extensions, and transformations.

You’ll help us break taboos, educate audiences, and scale content that impacts real lives.

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What You’ll Get with Us

Limitless growth if you’re the right fit.

Creative freedom and high trust.

A chance to work with Bollywood stylists, influencers, and international clients.

Colleagues who are obsessed with creating powerful, story-driven content.

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This Role is NOT For You If…

You just want “a job.”

You only want to execute, not think strategically.

You’re not excited about shaping the future of beauty & hair education in India.

Job Types: Full-time, Permanent

Pay: ₹403,053.67 - ₹1,383,538.98 per year

Benefits:

• Cell phone reimbursement

Work Location: In person