Content Strategist

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
• 1–3 years of experience in content strategy, content creation, digital marketing, or a related

• Assist the Creative Director in developing and executing content strategies aligned with brand

• Ideate and pitch creative content concepts for campaigns, product launches, and

• Research industry trends to ensure relevance and innovation in content output.

• Collaborate with design, retail marketing, and video production teams to produce compelling

• Write, edit, and proofread content to maintain brand voice consistency and uphold high-

• Support product launches, events, and campaigns through storytelling, messaging

• Work with the video production team to execute content shoots effectively.

• Stay updated with social media trends and platform best practices.
• Create engaging, platform-specific content for Instagram, YouTube, Facebook, LinkedIn, and

• Drive community interaction and organic engagement through innovative storytelling.

• Use analytics tools to assess content performance and user engagement.
• Recommend and implement content improvements based on performance metrics.

• Coordinate with cross-functional teams to align messaging and communication goals.
• Manage content production timelines and feedback cycles from stakeholders.
• Assist in creating standard operating procedures (SOPs) for content creation and publication.

• Share content marketing best practices with internal teams.
• Stay current with emerging content tools, platforms, and trends.
• Demonstrate willingness to learn and integrate AI tools in marketing and content workflows.

• Contribute to ideation and execution for store launches, product campaigns, and social media

• Own and elevate the brand’s digital presence with cohesive, compelling content.
• Collaborate closely with the Creative Director to deliver impactful brand experiences.
• Maintain a consistent brand voice across channels while tailoring messaging to each platform.
• Explore new content formats and storytelling techniques to drive innovation.

Requirements

• Exceptional command of English (written and verbal).
• Proven experience in content creation for digital and social platforms.
• Familiarity with project management and content analytics tools.
• Strong conceptual thinking and creative ideation skills.
• Highly organized, proactive, and capable of managing multiple content streams.
• A team player with leadership potential.

Benefits