Content Strategist

About Golootlo

Golootlo is Pakistan’s first and largest QR and debit card-based discount app and platform. It enables users to get industry-leading discounts at over 30,000+ merchants across 160 cities in Pakistan. With its platform integrated within several of the country’s leading apps and debit cards issued with various top banks, Golootlo has created an expansive ecosystem of over 15 million users. Golootlo also continues to engage audiences by regularly holding star-studded concerts, hosting festivals, and sponsoring sporting events such as PSL and the ICC World Cup.

The Role:

We are looking for an experienced Content Strategist to grow the Golootlo community. You’ll be the brain behind our social media content, ensuring every Pakistani knows exactly where to find the best deals and savings.

Experience Required:

• 3+ years of experience in digital content strategy, social media management, or brand management
• Proven success in growing social media channels and engaging large online communities
• Hands-on experience using Gen AI tools for content creation, optimization, and performance enhancement

What You’ll Do:

• Plan and execute a data-driven content calendar featuring our 30,000+ merchants
• Create engaging, relatable, and conversion-focused content (captions, scripts, push notifications, etc.)
• Leverage Generative AI tools to scale content production and ideation
• Analyze performance metrics to identify trending deals and optimize content strategy
• Conduct audience research to understand preferences of our 4M+ users and align content accordingly
• Experiment with new content formats, trends, and AI-driven personalization techniques

What We’re Looking For:

• Platform Expert: Deep understanding of social media algorithms and viral content strategies
• Analytical Mind: Ability to interpret data and continuously improve performance
• Strategic Thinker: Strong sense of brand positioning and audience engagement
• AI-Savvy: Hands-on experience with Gen AI tools for content creation, automation, and insights
• Creative Storyteller: Ability to turn everyday deals into compelling, engaging content

Job Type: Full-time

Pay: From Rs100,000.00 per month

Work Location: In person