Content Strategist for D2C Brand

About Scrubsy -

Scrubsy.co.in is India’s new-age home cleaning brand built on foam technology, performance first innovation, and radically honest communication. We’re redefining what it means to clean Indian households — with powerful formulations, aesthetic packaging, and razor-sharp content.

If you want to work at the intersection of D2C x performance storytelling— this is it.

What You’ll Own

As the Content Strategist, you’ll be responsible for shaping the voice, tone, and visual

storytelling of Scrubsy across all touchpoints — from Meta Ads to Amazon listings to

Instagram collabs.

1. Performance Content

- Build content frameworks for Meta & Google Ads

- Partner with media buying & growth team to test hooks, angles, and formats for

CTR/ROAS uplift

- Plan and lead shoots, ensuring all outputs map to the performance content calendar

2. Influencer & UGC

- Own the influencer content strategy — from brief creation to final content QC

- Identify relevant creators and build ongoing relationships

- Guide creators on the Scrubsy voice, tone, and content style

- Lead organic social content creation for Instagram, YouTube Shorts, and other relevant

platforms, aligning with monthly themes and trending formats.

3. Organic & Platform Content

- Oversee all content going live on platforms like Amazon, Scrubsy’s D2C site, and

marketplaces

- Ensure A+ content, product images, titles, and listings are fully optimized for SEO +

conversions

- Collaborate with design & growth to maintain consistency across brand assets

4. Cross-functional Leadership

- Work closely with Growth, Design, and Product teams to align content with monthly

business priorities

- Create monthly content calendars and lead all stakeholders toward timely execution

You Should Apply If

- You’ve shipped high-performing content in a consumer-first D2C or FMCG brand

- You think deeply about why some ads work and others don’t — and love testing theories

fast

- You understand the Indian consumer and can translate insights into content that performs

- You’ve worked with designers, editors, influencers, and understand what it takes to

manage creative projects end to end

Job Types: Full-time, Permanent

Pay: Up to ₹1,500,000.00 per year

Benefits:

• Health insurance
• Paid time off

Ability to commute/relocate:

• Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your current CTC?

Experience:

• Content marketing: 3 years (Preferred)

Work Location: In person