Content Writer

Role Overview:

We are seeking a talented Arabic-first content writer with exceptional writing and editing skills to craft clear, engaging, and brand-aligned content across marketing channels. The ideal candidate will be fluent in Arabic (native-level proficiency) and have a solid command of English. They will focus on producing customer-facing copy that enhances engagement, retention, and user experience across CRM and communication touchpoints.

Key Responsibilities:

• Email & CRM Content
• Write and localize engaging Arabic email content that aligns with campaign objectives and brand tone.
• Create persuasive and brand-aligned copy for social media, offline marketing materials, and performance-driven digital campaigns.
• Collaborate with designers and marketing team to ensure messaging consistency and effectiveness.
• Push Notifications & WhatsApp Campaigns
• Develop concise, impactful copy for app push notifications and WhatsApp messages.
• Test and optimize messages for open rates, CTR, and conversions.
• Customer Communication Templates
• Create and refine Arabic templates for customer support replies, order updates, and feedback requests.
• Ensure tone of voice reflects brand empathy and clarity.
• Localization & Editing
• Translate and adapt English marketing materials into culturally relevant Arabic copy.
• Maintain linguistic accuracy and emotional resonance across all channels.
• Brand Voice & Consistency
• Uphold brand guidelines and tone across all communication touchpoints.
• Work closely with marketing and customer success teams to align content objectives.

Qualifications & Skills

• Bachelor’s degree in Arabic Language, Communications, Marketing, or related field.
• Native Arabic writing proficiency and strong command of English.
• 2–4 years of experience as a copywriter or content writer in a marketing or CRM team.
• Proven experience writing for digital CRM channels (email, push, WhatsApp, etc.).
• Excellent grasp of grammar, style, and tone in Arabic marketing communication.

Key Skills

• Exceptional Arabic writing and editing skills
• Strong attention to linguistic and cultural nuances
• Experience in CRM / retention content (email, push, WhatsApp)
• Understanding of customer journey and engagement flows
• Collaboration and cross-functional communication
• Time management and attention to detail

Preferred Experience

• Experience in e-commerce, healthtech, or lifestyle sectors.
• Background in customer engagement or lifecycle marketing.
• Familiarity with tools like HubSpot, Klaviyo, or similar CRM platforms.

Job Type: Full-time