Content Writer

Job Description:
Sheopal’s Pvt. Ltd., a leading name in the wellness and fitness industry, along with its co-partner GirlyVeda, which focuses on girl-centric and personal care products, is seeking a creative and detail-oriented Content Writer to join our team.

The ideal candidate will be passionate about creating engaging, well-researched, and SEO-friendly content for digital platforms. If you come from the wellness, fitness, beauty, or personal care industry, it will be considered a strong advantage.

Key Responsibilities:

• Content Development: Write clear, engaging, and original content for websites, blogs, articles, product descriptions, social media posts, and marketing materials for both Sheopal’s and GirlyVeda.
• SEO Optimization: Research and implement SEO best practices to improve search rankings and drive organic traffic.
• Brand Consistency: Maintain distinct and consistent brand voices for Sheopal’s (wellness & fitness) and GirlyVeda (girl-related and personal care products).
• Product Descriptions: Craft persuasive, informative product descriptions that highlight key benefits and connect with the target audience.
• Content Strategy: Collaborate with the marketing team to plan and execute monthly content calendars for both brands.
• Research: Conduct industry research on wellness, fitness, beauty, and personal care trends to generate fresh and relevant content ideas.
• Editing & Proofreading: Review and edit content to ensure grammatical accuracy, clarity, and alignment with brand tone.
• Analytics: Monitor content performance and optimize based on engagement and conversion metrics.

Requirements:

• Bachelor’s degree in English, Journalism, Mass Communication, Marketing, or a related field.
• 2–4 years of experience as a Content Writer, preferably in the wellness, fitness, beauty, or personal care industries.
• Familiarity with SEO tools and keyword research (e.g., Google Keyword Planner, SEMrush, Ahrefs).
• Excellent writing, editing, and proofreading skills with strong attention to detail.
• Ability to create content that aligns with audience interests and brand objectives.
• Proficiency in Microsoft Office, Google Workspace, and CMS platforms (like WordPress).
• Strong time management skills and the ability to meet deadlines.
• A creative mindset with the ability to generate innovative ideas for content and campaigns.

Preferred Skills:

• Basic knowledge of HTML/CSS for formatting web content.
• Experience with Google Analytics or other tools for tracking content performance.
• Understanding of eCommerce content strategy and conversion-focused writing.

Job Type: Full-time, Permanent

Location: E-44/10, Pocket D, Okhla Phase II, area, New Delhi, Delhi 110020

Benefits:

• Paid Leave
• Provident Fund
• Collaborative and growth-oriented work environment

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Leave encashment
• Provident Fund

Application Question(s):

• How many years of experience you have in Content Writing?

Education:

• Bachelor's (Preferred)

Location:

• Delhi, Delhi (Required)

Willingness to travel:

• 100% (Required)

Work Location: In person