We are looking for a Content Writer who understands both traditional SEO and modern AI-driven content optimization (GEO – Generative Engine Optimization).
The role focuses on creating high-quality, structured content that ranks on search engines and is optimized for AI systems like ChatGPT, Google SGE, and other generative platforms.
Key Responsibilities
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Write high-quality, clear, and engaging content for blogs, landing pages, and product pages
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Optimize content for
SEO
(keywords, structure, internal linking, metadata)
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Structure content for
AI discoverability (GEO)
(clear entities, FAQs, semantic depth, structured answers)
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Conduct keyword research and topic clustering
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Create content briefs based on search intent and competitor analysis
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Update and optimize existing content to improve rankings and visibility
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Collaborate with SEO and product teams to align content with business goals
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Ensure content is original, accurate, and aligned with brand voice
Requirements
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2+ years experience in content writing (SEO-focused)
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Strong understanding of
on-page SEO principles
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Familiarity with AI search behavior / GEO concepts
(e.g., structured answers, entity-based writing)
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Ability to write clear, structured, and scannable content
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Experience with tools like:
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Google Analytics
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Google Search Console
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Ahrefs or SEMrush
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Basic understanding of HTML formatting (headings, lists, schema basics is a plus)
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Strong research skills and attention to detail
Preferred (Nice to Have)
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Experience writing for AI-driven platforms or optimizing for featured snippets
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Understanding of
EEAT (Experience, Expertise, Authority, Trust)
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Familiarity with content automation tools (e.g., GPT-based workflows)
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Experience in EdTech, SaaS, or marketplace platforms