Content Writer Specialist - Healthcare Sector

Required Experience

• 4+ years’ experience in content writing, copywriting, or communications, ideally within healthcare, medical communications, scientific journalism, or events.
• Demonstrated ability to write for diverse audiences (HCPs, B2B stakeholders, event participants) across marketing channel.

Key Responsibility

Content Development

• Create original, engaging, and accurate content for newsletters, websites, social media, video scripts, and other marketing channels.
• Repurpose long-form materials (e.g., speaker interviews, scientific articles) into shorter, campaign-ready content.

Content Strategy

• Build and implement comprehensive content strategies and editorial plans.
• Ensure year-round audience engagement with consistent and strategically aligned messaging.

Scientific Accuracy

• Translate complex medical and scientific topics into compelling, easy-to-digest, and factually precise messaging.
• Collaborate with scientific experts and subject matter experts to validate content.

Audience-Centric Messaging

• Develop tailored content for diverse audiences, including healthcare professionals, exhibitors, industry partners, and visitors.
• Align messaging with different stages of the marketing funnel to maximize relevance and impact.

Thought Leadership

• Produce educational and thought-leadership content, including blogs, interviews, webinars, and whitepapers.
• Position INDEX events as trusted platforms within the global healthcare industry

Brand Building

• Strengthen INDEX’s credibility and authority through strategic, original, and audience-focused content.
• Ensure messaging is aligned with the company’s overall positioning and values

Collaboration

• Work closely with the Marketing & Communications Manager, Digital Marketing team, Event Marketing team, Project Managers, and Creative teams.
• Coordinate with stakeholders across departments to ensure consistent messaging and timely delivery.

Industry & Market Analysis

• Conduct continuous research to stay updated on industry trends, emerging topics, and competitor strategies.
• Ensure all content remains relevant, credible, and competitive in the healthcare events sector.

Job Types: Full-time, Permanent

Pay: AED10,000.00 - AED12,000.00 per month

Application Question(s):

• What is your salary expectation?

Experience:

• Content Writing: 2 years (Preferred)