Conversion Rate Optimization (CRO) Specialist -Full Time

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Conversion Rate Optimization (CRO) Specialist -Full Time

Why Work for ASC?

Our hours! We close at 5pm
We are closed on Sundays
Our Insurance! Multiple Health Plans to choose from, Company-paid Life insurance for yourself and immediate family
We offer medical, dental, vision, life, accident, cancer coverages as well as Short Term Disability, call-a-doctor and more!
Paid time off, holiday pay and possible overtime opportunities
TWO retirement plan options with company match!
Tuition assistance program
Referral bonuses and so much more!
This position has the ability to be in office/ or fully remote

Job Duties:

Conduct in-depth analysis of user behavior using tools like Google Analytics, heatmaps, session recordings, and surveys to discover points of friction and opportunities for improvement.
Formulate data-backed hypotheses and prioritize them for testing based on potential impact (using methodologies like PIE or ICE).
Design, build, execute, and monitor rigorous A/B and Multivariate Tests on testing platforms (e.g., Optimizely, VWO).
Collaborate with UX/UI designers, copywriters, and front-end developers to ensure accurate and timely deployment of test variations.
Analyze test results for statistical significance, communicate clear, actionable findings, and document learnings to guide future strategy across the organization.
Focus on improving key conversion funnels, including product pages, checkout flow, sign-up forms, and lead generation assets.
Remain up-to-date with industry best practices, new CRO tools, and digital marketing trends.
Accountable for the monitoring and reliability of the data flowing to and from systems (monitoring data feeds, troubleshooting issues, and documenting processes).
Monitor website traffic and customer reviews to gauge responses to site updates. Inspect and upload customers' product reviews.
Team up with our SEO Specialists to increase the online presence of our website. Schedule and communicate intensive site maintenance, as needed.
Analyze, Identify root cause, troubleshoot, and resolve production technical issues. Where applicable, interpret trends and data to proactively address problems.
Retrieves, services, and/or works with Customer Service personnel to identify and resolve customer complaints, product reviews, and information supplied and communicated by or through the websites.
Monitors E-Commerce performance and looks for ways to apply testing, tuning, and optimization strategies with site design and usability.
Works in collaboration with internal departments, external vendors, and 3rd party partners to understand and interpret e-commerce data and report on meaningful metrics of health.
Any and all other duties assigned by management

Qualifications for the position:

2+ years of hands-on experience in a dedicated Conversion Rate Optimization (CRO), Digital Analyst, or E-commerce Optimization role.
Bachelor’s degree in Marketing, Business, Statistics, or a related field (or equivalent practical experience).
Expert-level knowledge of web analytics software (e.g., Google Analytics 4 or Adobe Analytics).
Demonstrated proficiency in using and managing A/B testing platforms (e.g., Optimizely, VWO, Adobe Target).
Strong ability to interpret complex data, understand statistical significance, and translate quantitative and qualitative insights into actionable design and content recommendations.
Excellent verbal and written communication skills for articulating technical concepts and test results to non-technical stakeholders.

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