Coordinator, Local Store Marketing

About the company

McDonald’s Saudi Arabia is owned and operated by Riyadh International Catering Corporation, which holds the exclusive franchise rights in the central, eastern, and northern regions of the Kingdom. It is a major contributor to the Kingdom’s economy. The company supports local suppliers and invests heavily in hiring and training the local workforce. Since its establishment in 1993, McDonald’s Saudi Arabia has been committed to providing safe, high-quality products to all its customers. It adheres to the highest standards of food safety and implements both local and international food safety systems. The menu at McDonald’s Saudi Arabia is designed to support an active and balanced lifestyle

Job Summary

The role is responsible for supporting and executing Local Store Marketing (LSM) initiatives to drive store-level sales and enhance brand visibility. This includes implementing marketing mix strategies, coordinating promotional campaigns, collaborating with Operations teams, and ensuring alignment with the “Plan-to-Win” objectives. The position also involves monitoring performance, resolving marketing-related issues, and contributing to public relations and competitive analysis efforts.

Job Description:

Key Responsibilities

1. Local Store Marketing (LSM) Exec ution
2. Assist in managing and implementing LSM activities to materialize the “Plan-to-Win” for local stores.
3. Work closely with Operations personnel and STARs to execute daily LSM activities and improve perform ance.
4. Marketing Strategy & Camp aigns
5. Support the implementation of marketing mix strategies, campaign plans, and programs to grow RICC business.
6. Coordinate and monitor all marketing, promotional campaigns, communication activities, and merchandising p lans.
7. Public Relations & Community Engag ement
8. Participate in Public Relations initiatives and Local Store Marketing campaigns to strengthen brand pres ence.
9. Performance Monitoring & Repo rting
10. Compile LSM reports, review store performance and productivity, and recommend action plans.
11. Review and follow up on three-month sales-building plans with STARs and store teams.
12. Assist in six-month audits of store marketing plan execu tion.
13. STAR Engag ement
14. Actively visit stores to meet STARs and provide guidance.
15. Participate in the selection process for STAR of the M onth.
16. Issue Resol ution
17. Investigate and resolve complaints related to store marketing activities.
18. Report urgent issues and concerns prom ptly.
19. Competitive Ana lysis Collaborate with agencies to monitor competitor activities and provide insi ghts.

Qualifications & Skills :

• Bachelor’s degree in Marketing, Business Administration, or related field
• Strong understanding of marketing principles and local store marketing strategies.
• Excellent communication and coordination skills.
• Ability to analyze performance data and develop actionable recommendations.
• Problem-solving and conflict resolution skills.
• Proficiency in MS Office and marketing tools.