Coordinator Marketing Content

• DEPARTMENT: 18318 – Marketing and Public Relations
• LOCATION: 1100 Immokalee Road, Naples, FL, 34110
• WORK TYPE: Full Time
• WORK SCHEDULE: 8 Hour Day

ABOUT NCH

NCH is an independent, locally governed non-profit delivering premier comprehensive care. Our healthcare system is comprised of two hospitals, an alliance of 700+ physicians, and medical facilities in dozens of locations throughout Southwest Florida that offer nationally recognized, quality health care.

NCH is transforming into an Advanced Community Healthcare System(TM) and we’re proud to: Provide higher acuity care and Centers of Excellence; Offer Graduate Medical Education and fellowships; Have endowed chairs; Conduct research and participate in national clinical trials; and partner with other health market leaders, like Hospital for Special Surgery, Encompass, and ProScan.

Join our mission to help everyone live a longer, happier, healthier life. We are committed to care and believe there's always more at NCH – for you and every person we serve together. Visit nchjobs.org to learn more.

JOB SUMMARY

The Coordinator Marketing Content supports content creation and digital marketing initiatives across NCH’s owned channels including email, blogs newsletters, and more. Working under the guidance of senior marketing leadership, this role is hands-on in seeking out and writing, editing, scheduling, and optimizing content to support service line campaigns, brand awareness, and patient engagement goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES

– Other duties may be assigned.

• Write, edit, and publish clear, compelling content.

• Collaborate with team members and departments to develop stories that highlight NCH’s services, team members, and success stories.

• Support the execution of marketing campaigns by creating content that aligns with brand messaging and tone.

• Manage and maintain editorial calendars for content.

• Work with graphic designers and digital team members to pair content with visuals, video, and infographics.

• Assist in monitoring content performance using basic analytics tools; report key findings to guide future improvements.

• Stay up-to-date on healthcare trends and community health topics relevant to NCH's audiences.

• Ensure all content is aligned with compliance guidelines (e.g., HIPAA) and accessibility standards.

• Contribute ideas for new campaigns, storylines, and digital strategies.

EDUCATION, EXPERIENCE AND QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.

• Minimum 2 years of experience in content marketing, digital marketing, or communications; healthcare or nonprofit experience a plus.

• Experience in healthcare communications or health education writing preferred.

• Familiarity with content creation using generative AI tools preferred (e.g., ChatGPT, Grammarly).

• Strong writing, editing, and storytelling skills for a variety of formats (web, social, email).

• Familiarity with AP Style and SEO principles and content management systems.

• Basic understanding of content strategies and email marketing tools (e.g., Mailchimp, Constant Contact, Marketing Cloud or other platforms).

• Ability to manage multiple projects and meet deadlines in a fast-paced environment. Collaborative team player with excellent communication skills and attention to detail.