Copywriter

Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation.

We’re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It’s intense but deeply rewarding for those who want to make an impact.

With nearly $700M in venture funding and a $7.5B valuation, we’re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you.

The Opportunity

As a Copywriter at Flock Safety, you’ll shape how our brand shows up across every touchpoint: from a snappy social post to a three-word OOH headline to a long-form customer story. You’ll turn complex technology and real-world impact into clear, human, channel-native narratives that drive awareness, action, and trust.

You bring a journalist’s curiosity, a marketer’s conversion mindset, and an editor’s precision. You’re fluent across platforms and formats, calm under pressure, and at your best in a fast-moving, collaborative team. If you can thread urgency with care (read: writing responsibly for a brand with real-world implications) this role is for you. This role reports to the Senior Director, Brand & Content and works closely with Product Marketing, Demand Gen, Social, Comms and Design.

What You’ll Do

• Write cross-channel copy: social (X, Instagram, LinkedIn, Facebook, etc.), email, lifecycle/ABM, web/landing pages, digital ads, direct campaigns, video scripts/VO, OOH, event collateral, and executive/internal decks.
• Translate product and customer proof into compelling narratives, headlines, and CTAs that are succinct, on-brand, and tuned to audience and funnel stage.
• Partner with Marketing (PMM, Comms, Social, Demand Gen, Brand, Design, Video) to concept campaigns, craft messaging hierarchies, and build repeatable copy frameworks.
• Interview SMEs and customers to develop insights and quotes; ghostwrite bylines, op-eds, and thought leadership.
• Write responsibly for a high-stakes category: prioritize accuracy, empathy, and clarity; collaborate with Brand/Legal/Comms on reviews when needed.
• Optimize for performance: structure for scannability, SEO/search intent, and experimentation (A/B hooks, subject lines, CTAs, length).
• Systematize speed and quality with briefs, style guidance, templates, and checklists; maintain voice/tone governance across teams.
• Measure impact with Marketing partners; learn from analytics and iterate quickly.

The Skillset

• 5+ years professional copywriting (tech experience preferred; agency experience preferred).
• While tech copywriting is ideal, we also consider exceptional writers from adjacent disciplines such as Journalism, Public Policy Communications, Scriptwriting, Crisis Communications, and UX Writing. If you translate complex topics with accuracy and empathy and ship high-quality work at speed, you’ll thrive here.
• Proven cross-platform range: short/long-form, brand and product, paid/organic, and narrative + conversion copy.
• Exceptional fundamentals: voice, structure, rhythm, headlines, and crisp CTAs; mastery of storytelling.
• High-velocity production: comfortable shipping multiple assets weekly against evolving priorities without losing quality.
• Editorial rigor: research, fact-checking, SME interviews; sensitivity to topics with real-world implications.
• Performance fluency: SEO basics, experimentation mindset, and comfort reading dashboards/insights.
• Collaboration: adept working inside a multi-faceted marketing org; confident presenting work and receiving feedback.
• Tools: Project tools (Asana) and POV on when/how/where to use AI-assist in writing.
• Portfolio required showcasing channel breadth, measurable impact, and craft.

90 Days at Flock

First 30 Days

• Deep-dive Flock’s voice, narrative pillars, audiences, and approval flows.
• Audit core channels (web, email, social, ads) and deliver a POV on gaps + quick wins.
• Ship early: Week 1 publish a social set + 1 email or landing refresh.
• Establish a copy toolkit (brief template, headline ladders, CTA library, tone guardrails).
• Deliver 10–12 assets (mix of social sets, email, landing snippets, and ad variants).

First 60 Days

• Take ownership of a campaign stream (e.g., product launch or GTM motion) from brief to publish.
• Partner with PMM/GTM to build a messaging hierarchy and multi-asset content pack (web, email, social, ads, deck).
• Stand up testing rhythms (subject lines, hooks, headlines) and document learnings.
• Deliver 15+ assets, including at least 2-3 experimental approaches for Flock.

First 90 Days

• Operate as go-to copy lead for one or more program areas; mentor partners on voice and structure.
• Deliver 15+ assets across formats; compile a copy performance recap with learnings and recommendations from your first 90 days.

Salary & Equity

In this role, you’ll receive a starting salary between $76,000 and $105,000 as well as Flock Safety Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.

The Perks

Flexible PTO: We seriously mean it, plus 11 company holidays.

• ️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.

Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. In 2025, Flock will provide a $ 50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support

Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.

ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

WFH Stipend: $150 per month to cover the costs of working from home.

Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more.

Home Office Stipend: A one-time $750 to help you create your dream office.

Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies.

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at recruiting@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.