Copywriter

Copywriter

Location: Remote worldwide. Preference for Canada and United States.

Type: Full time, salaried.

About Home Builder Marketers
We are a marketing agency for residential builders across North America. We deliver measurable growth with clear funnels, SEO, and content that converts.

Role overview

You will write clear, persuasive copy that drives qualified leads for home builders. You will produce website pages, blogs, Google Business posts, and cold emails. You will use AI tools to draft, refine, and scale content without losing voice or accuracy.

Key responsibilities

• Write website copy for home builder sites. Pages include home, services, about, location pages, landing pages, and CTAs.
• Plan and produce blog posts that follow on page SEO best practices. Include internal links, meta titles and descriptions, headers, alt text, and clear calls to action.
• Write Google Business posts that support local keywords, promotions, events, and project spotlights.
• Draft cold email sequences that are compliant, targeted, and measurable.
• Create long form assets such as E books, guides, checklists, and case studies.
• Build simple content briefs from keyword research and brand guidelines.
• Adapt tone by client segment. Custom home, remodel, multifamily, light commercial.
• Collaborate with designers and account managers in ClickUp. Track tasks, due dates, revisions, and approvals.
• Use GoHighLevel, Claude Pro, and ChatGPT Pro to accelerate outlines, first drafts, variations, and QA.
• Follow and maintain interlink maps and content calendars.
• Fact check claims. Cite sources. Align with brand voice and compliance.
• Measure impact. Write with clear goals. CTR, time on page, conversions.

Minimum requirements

• Proven copywriting samples for websites and blogs.
• Working knowledge of AI prompting to generate and edit drafts.
• Solid grasp of SEO basics. Keyword intent, on page structure, internal linking, and meta data.
• Clear, concise writing. Strong editing and proofreading.
• Comfortable in ClickUp or similar project management tools.
• Reliable internet and ability to work 6:30 a.m. to 4:30 p.m. Pacific Time.

Nice to have

• Experience writing for home builders, remodelers, or trades.
• Familiarity with GoHighLevel, Google Business Profiles, Google Docs, WordPress or Webflow CMS.
• Basic understanding of JobTread or construction management workflows.
• Simple image sourcing and formatting for blogs.

Tools provided

• Claude AI Pro and ChatGPT Pro accounts.
• Access to required project management, docs, and CMS tools.

Schedule

• Monday to Friday
• 6:30 a.m. to 4:30 p.m. Pacific Time

Compensation

• Salaried role. Competitive based on experience. Details shared in later stage.

How to apply

Send one email to info@homebuildermarketers.com with:

• Subject: Copywriter Application
• Resume or LinkedIn profile link
• One sample blog post you wrote for SEO, or a new trial blog on a home building topic of your choice. 800 to 1,000 words, include headers, internal link suggestions, meta title and description, and a clear call to action.
• A short intro explaining why we should hire you. 200 to 300 words.

Hiring process

• Application review
• Short screening call
• Paid writing exercise if needed
• Final interview

Equal opportunity

We welcome applicants from all countries and backgrounds. We hire based on skill, integrity, and fit with our standards for clear work and reliable delivery.

Job Type: Full-time

Pay: $36,000.00 - $60,000.00 per year

Benefits:

• Flexible schedule
• Referral program

Work Location: Remote