Copywriter

Copywriter (Web, SEO & AI-Focused)

Location: Remote / Hybrid
Type: Full-Time

About the Role

We’re seeking a skilled Copywriter with a strong focus on website content, SEO, and AI-assisted writing to support our growing digital strategy team. This role is ideal for someone who understands how content performs across search engines, AI-driven discovery platforms, and user journeys — and who brings structure, clarity, and proactive communication to their work.

You’ll write and optimize high-impact web content that balances brand voice, emotional connection, and conversion — all while adhering to SEO and emerging AI-optimization best practices.

Key Responsibilities

Web & SEO Content Creation

• Write and optimize website content including homepages, service pages, landing pages, location pages, and blog content.
• Apply SEO best practices including keyword research, semantic optimization, internal linking, and on-page structure.
• Create content designed to perform well in both traditional search engines and AI-driven platforms (AIO / GEO).
• Collaborate with SEO strategists to implement content recommendations and performance improvements.

AI-Assisted Content Development

• Use AI tools responsibly to support ideation, drafting, optimization, and QA — while maintaining high editorial standards.
• Edit and refine AI-assisted content to ensure accuracy, originality, brand voice, and compliance.
• Stay up to date on AI trends impacting content strategy, search behavior, and discovery.

Organization & Workflow Management

• Manage multiple projects and deadlines simultaneously with strong attention to detail.
• Maintain clear documentation, outlines, drafts, and revision history.
• Follow established workflows while proactively identifying opportunities to improve processes.

Proactive Communication & Collaboration

• Communicate clearly and proactively with project managers, strategists, and designers.
• Ask smart questions, flag concerns early, and provide realistic timelines.
• Participate in content planning, strategy discussions, and cross-department collaboration.

Required Skills & Qualifications

• 2+ years of professional copywriting experience, with a strong emphasis on web content.
• Proven understanding of SEO writing and on-page optimization.
• Experience using AI writing tools as part of a content workflow (editing and QA skills are essential).
• Exceptional writing, editing, and proofreading abilities.
• Strong organizational skills and ability to manage multiple priorities.
• Proactive communicator who takes ownership of tasks and deadlines.
• Ability to adapt tone and voice to different brands and audiences.
• Experience writing for digital marketing agencies or regulated industries.
• Familiarity with content management systems (WordPress preferred).
• Understanding of conversion-focused writing and UX principles.
• Interest in emerging search trends, AI discovery, and content innovation.

What Success Looks Like

• Clear, compelling, and optimized website content delivered on time.
• Strong collaboration with SEO, web, and strategy teams.
• Minimal revisions due to attention to detail and strategic thinking.
• Consistent, proactive communication and reliable follow-through.
• Continuous improvement in content quality and performance.

Application Process

In order to be considered for this role, you must apply through our website at craftandcommunicate.com/careers.

All employees begin on a 90-day contract period. After the contract, you will be considered for full-time employment. All full-time employees are eligible for paid time off, holiday pay, medical insurance, and 401K match.

Job Type: Full-time

Pay: $20.00 - $25.00 per hour

Benefits:

• 401(k)
• Health insurance

Work Location: Remote