Copywriter

Job Title: Copywriter

Location: Netaji Subhash Place, Delhi, India

Experience: 1-3 years

About the role

Own the words that sell and the stories that stick. You’ll craft high-impact ads and influencer content integrations that drive awareness, engagement, and conversion for MARS Cosmetics.

What you’ll do

1. Write sharp, on-brand copy across video/TV/digital ads, OOH, website, D2C, marketplaces, CRM, and app.
2. Concept, script, and title short-form content (reels/shorts), with thumb-stopping hooks and clear CTAs.
3. Turn briefs into creative territories and 360° campaigns for product launches and always-on.
4. Lead influencer content integrations: develop briefs, co-write scripts/hooks, align claims, and ensure brand fit.
5. Partner with Creator/Influencer, Media, and Performance teams to map deliverables to channels and KPIs.
6. Iterate using data—A/B test angles, offers, and CTAs; refine for CTR, VTR, CVR, and ROAS.
7. Maintain and evolve brand voice, glossaries, and claim banks; ensure compliance (ASCI influencer guidelines, platform policies).
8. Mentor junior writers; manage external copy partners when needed.

What you’ll bring

1. 1-3 years in copy/content for consumer brands (beauty/FMCG/e-commerce preferred) with a strong ads portfolio.
2. Proven chops in short-form scripting + long-form storytelling; comfort writing for Hindi/English (Hinglish a plus).
3. Experience briefing influencers/creators and turning UGC into high-performing assets.
4. Strong grasp of digital performance metrics and creative testing.
5. Impeccable editing, speed, and attention to detail; comfort with tight turnarounds.

Success looks like

1. Ads that lift CTR/VTR/CVR and reduce CPA.
2. Influencer collabs that feel native, meet disclosure norms, and move product.
3. Clear, consistent brand voice across all touchpoints.

Nice to have

1. Beauty category interest/knowledge, claims writing, marketplace copy experience.
2. Basic familiarity with Figma/Canva for copy-first layouts.