Copywriter

About the Role

Charlie Health is seeking a Product Marketing Copywriter to support the development of high-impact, clarity-driven content across our marketing ecosystem. This role will partner closely with Product Marketing, Design and Growth teams to translate complex behavioral health programs into clear, compelling, and audience-appropriate copy.

You'll be responsible for writing and refining copy across website pages, whitepapers, case studies, printable assets, and sales collateral, ensuring our value is communicated with empathy, precision, and consistency. This is a highly collaborative role ideal for a writer who enjoys working at the intersection of storytelling and healthcare.

The ideal candidate is a strong writer and editor who can adapt tone across audiences (clients, caregivers, providers, partners), synthesize feedback from multiple stakeholders, and bring structure and polish to both short- and long-form content. Experience in healthcare, behavioral health, or regulated industries is a plus, but strong product marketing instincts and editorial judgment are essential.

We're a team of passionate, forward-thinking professionals eager to take on the challenge of the mental health crisis and play a formative role in providing life-saving solutions. If you're inspired by our mission and energized by the opportunity to increase access to mental healthcare and impact millions of lives in a profound way, apply today.

Responsibilities

• Write and edit high-quality copy for website pages, including program overviews, condition pages, and conversion-oriented content
• Develop long-form assets such as whitepapers, outcomes reports, and case studies that balance narrative storytelling with data and proof points
• Support creation of printable and field assets (rack cards, trifolds, one-pagers, two-pagers) in partnership with PMM and Design
• Translate Product Marketing strategy, positioning, and packaging frameworks into clear, compelling copy across formats
• Adapt messaging for multiple audiences, including clients, caregivers, providers, referral partners, and internal teams
• Collaborate cross-functionally with PMMs, designers, clinicians, and leadership to incorporate feedback and ensure accuracy
• Edit and refine existing content to improve clarity, flow, tone, and consistency with brand guidelines
• Maintain a strong understanding of Charlie Health's programs, audiences, and differentiators to ensure messaging accuracy and alignment
• Support PMM workflows by helping scale output across multiple initiatives and launches simultaneously

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience
• 2+ years of experience in copywriting, content marketing, or product marketing, preferably in healthcare, mental health, or another regulated industry
• Demonstrated experience writing both short-form and long-form content, including websites, whitepapers, case studies, or sales collateral
• Strong ability to adapt tone and messaging across different audiences and use cases
• Excellent editorial judgment with a proven ability to simplify complex topics without losing nuance
• Comfort working cross-functionally and incorporating feedback from multiple stakeholders
• Please note that members of this team who live within 45 minutes of a Charlie Health office are expected to adhere to a hybrid work schedule

Benefits

Charlie Health is pleased to offer comprehensive benefits to all full-time, exempt employees. Read more about our benefits here.

The total target base compensation for this role will be between $75,000 and $100,000 per year at the commencement of employment. In addition to base compensation, this role also offers a performance bonus. The expected total cash compensation range, including potential bonus, will be between $82,000 and $116,000 per year. Please note, pay will be determined on an individualized basis and will be impacted by location, experience, expertise, internal pay equity, and other relevant business considerations. Further, cash compensation is only part of the total compensation package, which, depending on the position, may include stock options and other Charlie Health-sponsored benefits. #LI-HYBRID