Copywriter, eCommerce

Overcoming death will be humanity’s greatest achievement.

Blueprint was founded by Bryan Johnson, who has the world’s best comprehensive biomarkers. He is quantitatively the healthiest person on the planet.

Blueprint is methodically built on science. Bryan freely shares his protocol, learnings and data with everyone to use. Blueprint has also developed a family of products to make the benefits of the Blueprint protocol affordable and available to all.

We’re a small, tight-knit team working to clean up the global food supply, provide healthy food to everyone, and build Don’t Die into the most influential ideology in the world. We move quickly, work efficiently, and enjoy an environment defined by competence.

We’re seeking an E-Commerce Copywriter to join the growing Blueprint content team. You’ll work cross-functionally with social, email, storefront, Amazon, product marketing, R&D, and legal stakeholders to help our products and protocols stand out from the pack.

Blueprint products are backed by population-level research, with rigorous 3rd party testing and best-in-class ingredients. You’ll help communicate the value of our brand and individual products to potential customers.

You’ll distill the story of each product into essential copy lines that help our customers make the best possible decisions for their health.

Requirements

Position Responsibilities:

• Work with legal and R&D teams to develop compelling, legally compliant claims for our products and protocols.
• Work with product marketing to develop competitive differentiators
• Distill claims into storytelling beats for PDPs, Landing pages, product-focused emails, Amazon listings, and more.
• Collaborate with the SEM and paid social team for product and protocol ads.

Basic Qualifications:

• 3-5 years of agency or in-house copywriting experience
• A portfolio of compelling, short-form copywriting work, ideally for brands in the health and wellness space.
• An ability to distill complex scientific principles into concise value statements.
• A demonstrated history of writing high-performing copy with a measurable impact on conversion.
• Ability to craft LLM and search-engine-friendly copy that sounds like a real human being wrote it.
• Ability to tell a riveting story in which every single syllable is essential.
• Experience writing in a regulated industry, preferably health and wellness

Preferred Skills:

• SEO copywriting experience
• Experience in nutrition, longevity science, or pharmaceutical industries
• Experience working across email, storefront, and paid media.

Benefits

Salary Range: $120,000-140,000