Digital Marketing Manager

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1 Open Role

Kickstart your journey as a Digital Marketer.

Here’s an opportunity for you to build your career. Just be comfortable with data and try not to get overwhelmed by it…

What your life at Litmus will be like

Develop and execute data-driven digital marketing strategies aligned with defined Goals, KPIs, KRAs, and business objectives.
Conduct in-depth research to identify relevant target demographics and derive actionable insights for each digital marketing project.
Plan and manage digital marketing budgets using performance data and insights to ensure goal achievement.
Independently handle end-to-end digital marketing projects including SMM, SEM, SEO, Influencer Marketing, and Digital PR.
Create and manage monthly content calendars in collaboration with client servicing, copy, and design teams.
Coordinate end-to-end execution of campaigns—from ideation and conceptualization to deployment and optimization.
Generate monthly performance reports based on campaign objectives, KPIs, and KRAs.
Ensure adequate budget allocation across platforms to prevent ad campaigns from going on hold.
Collaborate closely with internal teams to define functional and technical requirements, including third-party software integrations, project timelines, and dependencies.
Work with content writers, designers, and client services teams to ideate and create content strategies for posts, blogs, videos, and ads.
Research and develop proposals for new digital marketing inquiries.
Conduct competitor analysis and track industry trends to ensure campaigns stay relevant and competitive.
Document activities, track overall project health, and apply campaign learnings to future initiatives.
Stay updated with emerging digital marketing trends, tools, and technologies.
Continuously enhance skills and expertise through learning and hands-on execution.

What will help you thrive at Litmus

Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field.
Strong understanding of digital marketing channels including SMM, SEM, SEO, Influencer Marketing, and Digital PR.
Minimum 3+ years of hands-on experience in digital marketing.
Ability to manage projects independently and handle multiple stakeholders simultaneously.
Strong analytical mindset with experience in KPI tracking and performance reporting.
Comfortable working in an onsite setting.
A proactive attitude with a willingness to learn, adapt, and grow continuously.

What would you bring to Litmus

Strategic thinking backed by data, insights, and hands-on execution.
Strong client communication and stakeholder management skills.
Ability to work collaboratively with cross-functional teams and external partners.
High ownership, professional work ethics, and accountability for deliverables.
A team-first mindset with the ability to mentor, support, and grow alongside colleagues.

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