Job Description:
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Plan, organize and control the implementation of the marketing strategy to ensure the achievement of all targets in support of the brand strategy.
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Analyze how is the brand positioned in the market regularly and crystalize targeted consumers insights along with the research department.
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Plan, develop and monitor the brand yearly (non-members, members’ campaigns, and events & PR calendar) along with setting the budget.
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Set & manage the yearly members’ initiatives along with the E-business & membership departments.
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Build strategic relationships and partners with key industry players, agencies, and vendors.
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Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
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Monitor, revise, and report on entire marketing activities along with results inclusive of ROI.
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Deliver financial result through analysis of the monthly sales (packages, pricing, terms of payments), delivering monthly reports.
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Assist in forecasting the annual sales target by zone and in setting the annual pricing strategy.
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Plan the annual marketing leads required to support achieving the sales target.
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Develop the brand (non-members & members’) yearly calendar of events and budget.
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Work on developing sales promotions along with the sales team.
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Provide monthly dashboard monitoring the brand performance and budget spent.
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Perform any additional tasks that might be necessary for easier workflow, within the main frame of the job’s specialty.
Job requirements:
Educational background and previous experience:
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Suitable bachelor’s degree.
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Minimum of 8 – 10 years of experience in brand management
Knowledge and Functional Skills:
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Results-oriented and have demonstrated creativity through prior work.
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Excellent objective-setting and analytical skills.
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Excellent people skills.
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Ability to steer a complex organization towards consistent brand communications.