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Country Brand Manager
JOB_REQUIREMENTS
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Employment Type
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Company Location
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Salary
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COUNTRY BRAND MANAGER
Driving brand / portfolio strategy development, implementation and ensure the realization of revenue, growth and profitability targets.
FUNCTION
Marketing
ORGANIZATIONAL RELATIONSHIPS/STRUCTURE
Reporting to the Commercial Lead, Pakistan
RESPONSIBILITIES
Marketing Brand Plan Execution
- Provide inputs in the strategic planning process for assigned portfolio based on customer insights to enhance current portfolio
- Tailor and execute brand strategies to local market needs, and define local priorities for assigned portfolio
- Implement the brand plans by working with internal and external stakeholders to deliver on time and budget
- Monitor and analyze business performance according to business goals
- Support country business leads on long range forecasting, OP planning and budget/sales target allocation
Promotional Materials Management
- Select best-fitting modules from regional/global content, translate and trans-create brand materials, as needed
- Work with medical, regulatory, compliance and legal teams to get appropriate approval for brand strategies, initiatives and materials
- Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines
- Carry out assigned portfolio promotional programs as well as take on assigned tasks independently
- Collaborate with sales team to ensure assigned brand plan execution with compliance and market feedback
- Prepare monthly tracking reports as required for brand / portfolio performance
KEY COMPETENCIES
- Strategic and analytical thinking with strong market and competitor insight
- Expertise in brand planning, positioning, and lifecycle management
- Proficiency in omnichannel marketing and campaign execution
- Strong collaboration with commercial and cross functions at local, regional and global level
- Excellent communication and presentation skills
- Commercial acumen with P&L, pricing, and budgeting knowledge
- Deep understanding of customer, patient, and physician behavior
- Adherence to ethical marketing and compliance standards
- Innovation-driven and adaptable to changing market dynamics
- Leadership and team development capabilities
- Accountable and growth mindset
- Resourceful and has sound project management abilities
- Willingness to participate in cross-functional projects – either as team member or project lead – beyond assigned portfolio to help achieve corporate objectives
EDUCATION AND EXPERIENCE
- Medical science graduate, master’s in business administration from a reputable institute
- 2 to 3 years’ experience of pharmaceutical marketing is a plus
Work Location Assignment: Hybrid
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Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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