County Media Analyst

Position Description

The County of Monterey is committed to honoring the service and sacrifice of veterans and eligible military spouses and awards veterans’ preference points for this recruitment. To learn more about the eligibility requirements and the process, be sure to read the Hiring Preference for Veterans and Eligible Military Spouses section located towards the end of this job flier.

Position Information:
The County of Monterey Administrative Office is recruiting for a County Media Analyst to join the communications team. Under general direction, the incumbent will perform a variety of professional-level communications, crisis management, and media relations. This position is responsible for planning, designing, and preparing communication campaigns, initiatives, and activities for diverse individuals, including indigenous groups. The successful candidate will support County CAO and Board of Supervisors communications, as well as general public relations services, public relations campaign design and implementation.

The ideal candidate will possess strong communications and marketing skills, especially with traditional and social media marketing, with the ability to design and communicate effectively and accurately.

Examples of Duties

• Assist with or lead the development and implementation of multicultural communication and public relations strategy for the County or assigned departments or functions
• Create, implement and maintain a prompt and modern public communication online presence and broad-based social media strategies for target audiences including short videos and multi-media
• Research and stay abreast of new and emerging social and cultural trends and incorporate appropriate trends into public communication strategies
• Monitor and measure online and social media outreach and communication across social media platform
• Actively develop and implement improvements to the County’s social media accounts
• Develop and maintain regular contact with local media outlets; monitor minority news publications and other County media coverage to analyze and evaluate communication needs based upon employee and the public's interest in and understanding of County programs and services
• Oversee and advise on culturally effective communications and messaging techniques
• May coordinate communication and public relations efforts with related staff from other departments

THE SUCCESSFUL CANDIDATE
Will have a proven track record demonstrating the following knowledge, skills and abilities:

• Principles, practices and techniques of current and emerging public communications, public relations and social media
• Methods and techniques for the development of multicultural press releases, talking points, newsletters, presentations, business correspondence and information distribution
• Basic marketing functions to manage public relations, social media and events
• Managing and/or creating content for social media sites
• Methods and techniques for the development of press releases, talking points, newsletters, presentations, business correspondence and information distribution

• Applicable copyright and other laws pertaining to publications and the news media
• All current messaging platforms

• Use current technology for messaging; operate printing, mailing and audiovisual equipment; learn designated and specialized web design technology and adapt successfully to a rapidly and ever-changing technological area
  
• Use tact, initiative, prudence, and independent judgment within general policy, procedural, and legal guidelines
• Establish, maintain, and foster positive and effective working relationships with those contacted in the course of work
• Conceptualize messages and effectively communicate in writing, speech, and other methods of communication
• Plan, coordinate, design and organize media events
• Develop and maintain effective working relationships with reporters, editors and other media representatives
• Operate modern office equipment including computer equipment and specialized software application programs

Examples of Experience/Education/Training

Any combination of training, education and/or experience which provides the knowledge, skills and abilities and required conditions of employment is qualifying. An example of a way these requirements might be acquired is:

Experience:
Two (2) years of experience in public affairs, media relations, or related area which involved translation of various types of materials and information. Bilingual English/Spanish is highly desirable and may be required of some positions.

Additional Information

CONDITIONS OF EMPLOYMENT
The required conditions of employment include, but are not limited to the following:

• Possess and maintain a valid California Class C driver’s license or the ability to provide suitable transportation that is approved by the appointing authority
• Be available to work a flexible schedule, including evenings, weekends, holidays, and during times of disaster and/or emergency.

BENEFITS:
The County of Monterey offers an excellent benefits package. Please visit our website to view the Unit X Benefit Summary Sheet. This information is not legally binding, nor does it serve as a contract. The benefits listed in the Monterey County Personnel Policies and Practices Resolution or Memorandum of Understanding (MOU) prevail over this listing.

NOTES:

• As a condition of employment, prospective employees may be required to submit to a background review which may include a review of information concerning present and/or prior employment, driving record, and record of any criminal convictions.
• Employment is contingent upon acceptable documentation verifying identity and authorization for employment in the U.S.; a list of acceptable documents is available on the USCIS Form I-9.
• If you are hired into this classification in a temporary position, your rate of pay will be hourly, and you will not be eligible for the benefits listed in the summary.

The selection process is tentative, and applicants will be notified if changes are made. To assess applicants' possession of required qualifications, the examination process may include an oral examination, pre-examination exercises, performance examination, and/or written examination. The competitive examination process includes submittal of required application materials. A complete application package will include:

• A completed County of Monterey Employment Application

• Responses to the Supplemental Questions

Applicants who fail to provide all required materials by the final filing deadline will not be considered.] Resumes, cover letters, letters of interest, and other correspondence will not be accepted as a substitute for required application materials. All required application materials will be competitively evaluated. Those applicants that are determined to be the most appropriately qualified will be invited to participate further in the selection process.

HIRING PREFERENCE FOR VETERANS AND ELIGIBLE MILITARY SPOUSES

The County of Monterey is committed to honoring the service and sacrifice of veterans and eligible military spouses (i.e., surviving spouses of veterans, spouses of totally disabled veterans, and spouses of active-duty service members) and awards veterans’ preference points for this recruitment. To obtain a Veterans and Eligible Military Spouse Preference Application, please visit the Human Resources website or click on the following link: Click Here to View the Veterans and Eligible Military Spouse Preference Application

To apply for veterans’ preference points, veterans or eligible military spouses must complete and email a Veterans and Eligible Military Spouse Preference Application with supporting documentation of their eligibility by the final filing deadline to VeteransPreferencePoints@countyofmonterey.gov

EQUAL OPPORTUNITY AND REASONABLE ACCOMMODATION

The County of Monterey is a drug-free workplace and an equal opportunity employer. The County seeks candidates who can make contributions in an environment of cultural and ethnic diversity. The County is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please contact Laura Carucci, Senior Human Resources Analyst at (831) 759-6723, or caruccilr@countyofmonterey.gov.