Creative Content & Brand Strategist | Marketing | South Portland, ME | Full-time

You’ll own and elevate our visual and social presence across platforms, creating scroll-stopping graphics, cohesive templates, and distinct visual systems that make our brand instantly recognizable. You’ll spot trends early, and turn them into thoughtful, healthcare-appropriate content. Blending creativity with analytics, you’ll continuously experiment, optimize, and push our storytelling forward, ensuring InterMed shows up as human, trustworthy, and distinct.

CORE RESPONSIBILITIES:

• Social Media Strategy & Growth
• Own and lead InterMed’s social media strategy across platforms.
• Build and execute a dynamic content strategy aligned with organizational priorities and cultural relevance.
• Create high-impact content video, photography, graphics, and visual storytelling assets.
• Grow audience engagement and community interaction.
• Spot trends early and translate them into smart, healthcare-appropriate content.
• Manage content calendars, publishing cadence, and campaign rollouts.
• Monitor analytics, KPIs, and engagement data to optimize performance.
• Continuously experiment with formats, storytelling styles, and growth tactics.
• Serve as the internal go-to for social media best practices, trends, and platform changes.

Content Creation & Design

• Independently plan, shoot, and edit short-form video and photo content optimized for social platforms.
• Capture photography of providers, colleagues, events, and day-to-day moments.
• Manage lighting, audio, framing, editing, and post-production workflows.
• Produce print-ready layouts for select materials (e.g., posters, flyers, internal communications, event materials).
• Write clear, compelling, human-centered copy to support campaigns and digital content.
• Maintain an organized digital asset library.

Brand & Visual Storytelling

• Help evolve InterMed’s visual and social voice in a way that feels human, trustworthy, and current.
• Maintain a strong, consistent visual identity across social, digital, and print channels.
• Design high-quality graphics, templates, and visual systems for social, digital campaigns, and print materials.
• Translate healthcare work into stories people actually want to watch, read, and share.
• Find opportunities to spotlight providers, colleagues, culture, and patient-centered care.
• Elevate the sophistication, creativity, and distinctiveness of all internal and outward-facing content.

Innovation & Creative Leadership

• Proactively pitch and execute new digital campaigns, storytelling formats, and audience engagement strategies.
• Identify opportunities to humanize providers, celebrate colleagues, and amplify patient-centered care stories.
• Introduce tools, workflows, and creative processes that increase quality and efficiency.
• Stay ahead of trends in social, digital media, photography, and short-form video.

Performance & Optimization

• Define and track KPIs related to engagement, reach, audience growth, and campaign performance.
• Analyze data and refine strategies based on performance insights.
• Provide clear reporting and strategic recommendations.
• Ensure compliance with copyright, privacy, and HIPAA standards, and other relevant regulations.

Project Management

• Independently manage and prioritize digital media and design requests.
• Maintain organized workflows, timelines, and progress updates.
• Balance multiple projects while meeting deadlines and quality standards.

General Responsibilities

• Maintains strict confidentiality in alignment with HIPAA (Health Insurance Portability and Accountability) guidelines and InterMed policies.
• Perform other duties to support the mission, vision and values of InterMed.

MISSION AND VALUES:

• Follows InterMed’s mission to provide patient-centered primary care, putting the patient first to deliver high quality, high value care.
• Provide the highest quality care to our patients with a level of service that exceeds their expectations.
• Maintain a positive attitude and always treat our patients and each other with dignity and respect.
• Insist on honesty and integrity from each other and our business partners.
• Make teamwork a core component of our relationships between physicians, colleagues, and patients.
• Embrace change to better serve our patients.
• Use business practices that feature individual accountability and group responsibility to ensure delivery of high value healthcare.
• Have fun as we carry out our mission to serve.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Education:
  • Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, Media Studies, or a related field, or equivalent combination of education and experience.
• Experience:
  • 3+ years of experience in digital marketing, social media, brand, design, or communications roles, supported by a strong portfolio of visual design, social content, and campaign work.
  • Previous work in healthcare or related fields preferred.
  • Hands‑on experience managing social media strategy, content creation, community engagement, and performance analytics.
  • Photography and videography proficiency, including shooting, editing, and producing short‑form video.
  • Working knowledge of multimedia production tools, video editing software, content management systems, and social media management tools; experience with Adobe Creative Suite and Canva preferred.
  • Strong creative instincts paired with strategic thinking and analytical capabilities.
  • Excellent attention to detail and strong verbal and written communication skills.
  • Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a collaborative environment.
  • Proficiency in Word, Excel, PowerPoint, Outlook, and SharePoint.
• License/Certifications:
  • None required; certifications in digital marketing, design, or analytics (e.g., Adobe, HubSpot, etc.) are a plus.