Job Description : Creative Head – Social Media (Team Lead)
Key Responsibilities:
Strategic Leadership & Creative Direction
- Lead, mentor, and inspire a team of content creators, designers, and social media executives.
- Develop and execute cutting-edge social media strategies aligned with brand objectives and market trends.
- Drive creative brainstorming sessions, ensuring fresh and innovative ideas for campaigns and content.
Content & Campaign Management
- Plan, structure, and oversee the production of platform-specific, engaging, and high-performing content.
- Ensure brand consistency across all content, visuals, and communication touchpoints.
- Manage and optimize both organic and paid campaigns across platforms (Instagram, Facebook, LinkedIn, X, YouTube, etc.).
Analytics & Performance Optimization
- Monitor key performance metrics and interpret data to refine strategies.
- Identify insights, trends, and actionable opportunities to boost reach, engagement, and ROI.
- Prepare monthly performance dashboards with recommendations for continuous improvement.
Cross-Functional Collaboration
- Work closely with marketing, design, and business teams to align creative strategies with overall brand vision.
- Oversee influencer partnerships, collaborations, and community engagement initiatives.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 5–7 years of proven experience in social media strategy, content leadership, or a similar creative lead role.
- Demonstrated experience leading creative teams and managing multi-platform content strategies.
- Strong command of social media platforms, trends, algorithms, and analytics tools (Meta Business Suite, LinkedIn Analytics, Google Analytics, etc.).
- Proven ability to run successful paid and organic campaigns.
- Exceptional communication, copywriting, and storytelling skills.
- Strong project management abilities and experience working in fast-paced environments.
- Creative thinker with excellent analytical and strategic decision-making capabilities.
Preferred Skills
- Experience in influencer marketing and brand collaborations.
- Knowledge of SEO, content marketing, and digital branding.
- Familiarity with design and editing tools such as Canva or Adobe Creative Suite.
- Ability to balance creativity with performance-driven outcomes.
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹60,000.00 per month
Benefits:
- Health insurance
- Leave encashment
Education:
Experience:
- Social media management: 5 years (Required)
- Team management: 5 years (Required)
Location:
- Mohali, Punjab (Required)
Work Location: In person