Creative Manager

Description

MOVE FORWARD WITH US

• Leads the planning and execution of visual communications across print and digital channels, ensuring brand consistency while effectively promoting the company’s products, services, and marketing initiatives.
• Oversees external creative and print vendors, managing scopes, timelines, quality standards, and costs to ensure deliverables meet brand, budget, and production requirements.
• Evaluates the effectiveness of visual and design initiatives, including print investments, using performance metrics and business outcomes to inform recommendations for future spend and approach.
• Defines and manages creative direction and visual strategy for campaigns and customer experiences across all internal and external touchpoints, with a strong emphasis on scalable, production-ready design solutions.
• Applies deep understanding of products, services, and target markets to develop visual solutions that support sales efforts and align with key strategic initiatives.
• Manages cross-functional design projects initiated by internal partners, ensuring clear requirements, consistent messaging, accurate execution, and measurable return on investment.
• Drives innovation in materials, formats, and production methods—particularly in print—to improve quality, efficiency, and impact while balancing cost and speed to market.
• Collaborates closely with the Marketing Strategy and Digital Marketing teams to translate marketing strategy, customer insights and buying behaviors into effective visual and design strategies.
• Gathers and applies market and competitive research, including design trends, print innovations, emerging technologies, and regulatory considerations, to inform creative direction.
• Creates, maintains, and enforces brand standards, ensuring consistent visual expression across all customer-facing and internal experiences, including vendor-produced materials.
• Leads and develops the Creative Solutions team, providing direction, feedback, and coaching to ensure high-quality creative output and continuous improvement.

• Hard-working winners - Confident, competitive, and results-oriented professionals who create a track record of success.
• Dedicated achievers - People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators - People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partner - People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

• Demonstrates the ability to develop creative branding and visual strategies and establish visual communication standards across all marketing channels.
• Demonstrates excellent written and verbal communication skills.
• Demonstrates experience and knowledge of best practices in design and visual communication, applying creative and design thinking to research, evaluate, and recognize design and marketing trends.
• Demonstrates strong project management skills with the ability to manage multiple priorities and deadlines, supported by strong organizational, time management, and interpersonal skills.
• Relies on extensive experience and judgment to plan, prioritize, and accomplish goals.
• Works independently and collaboratively within a fast-paced, dynamic environment.
• Demonstrates the ability to travel up to 20% of the calendar year to attend industry trade shows, customer events, and company meetings.

• Bachelor’s degree in graphic design or a related field (required).
• Seven to ten years of relevant management experience in graphic design (required).

• Proficient in both Mac and PC platforms.
• Advanced in Adobe Creative Suite, Microsoft PowerPoint, and Microsoft Word.
• Experienced in Workfront project management software.
• Proficient in digital asset management software, project management software, and Microsoft Excel.
• Basic in alphanumeric data entry, CRM.

Company Values & Benefits

• Work schedule of four in-office days and one work-from-home day per week
• Generous paid time off & holidays
• Paid parental leave & on-site motherhood rooms
• On site café & complimentary beverage stations
• Indoor fitness facility & outdoor walking paths
• 401(k) with matching & service contributions
• Health, dental, vision, life insurance
• Short & long-term disability
• Fertility & adoption support
• Undergraduate & graduate tuition reimbursement
• Professional development assistance
• Health & wellness programs

About Franklin Electric