Creative Strategist

Position Title: Creative Strategist

Location: [Remote]
Department: Marketing / Creative
Reports To: Head of Marketing / Creative Director

Salary: 90,000 - 100,000

Position Overview

We are seeking a performance-driven Creative Strategist to lead the development, execution, and optimization of data-informed marketing campaigns that drive customer acquisition, revenue growth, and brand expansion for our DTC brand. This role blends creative ideation with performance marketing strategy, creator ecosystem management, content licensing, and cross-channel asset development. The Creative Strategist serves as the primary creative point of contact for paid acquisition efforts, ensuring scalable, high-converting assets across Meta and emerging growth channels. The ideal candidate combines deep consumer psychology, storytelling expertise, and testing rigor with strong operational ownership to support aggressive performance goals.

Key Responsibilities

Concept Development

• Generate high-impact creative concepts and campaign ideas for paid social and digital acquisition channels
• Develop performance-driven messaging frameworks aligned with funnel stage (awareness, consideration, conversion, retention)
• Frame creative around customer pain points, emotional triggers, objections, and urgency-based storytelling
• Translate performance insights into new creative hypotheses and scalable testing roadmaps

Ad Scriptwriting & Messaging

• Write and refine scroll-stopping hooks, UGC scripts, influencer scripts, and founder-led narratives
• Develop Problem–Solution–Transformation story arcs
• Craft compelling CTAs and headlines optimized for click-through and conversion
• Tailor messaging to specific audience segments (e.g., toxin-conscious parents, eco-focused households, first-time buyers)

Creative Testing & Performance Optimization

• Build and manage creative testing matrices (hooks, formats, CTAs, lengths, offers)
• Collaborate closely with media buyers to assess creative performance and iterate based on data
• Identify creative fatigue and proactively initiate refresh concepts
• Translate performance metrics into actionable creative pivots

Creator & Influencer Ecosystem Management

• Own end-to-end creator communication from outreach and onboarding to feedback and final approvals
• Develop tailored creative briefs aligned with platform-native best practices and testing hypotheses
• Manage contracts, usage rights, licensing terms, and documentation
• Coordinate with finance to ensure timely and accurate creator payments
• Oversee whitelisting partnerships and optimize creator assets for paid performance

TikTok Content Licensing & Asset Acquisition

• Identify high-performing organic TikTok content aligned with brand messaging and audience resonance
• Negotiate licensing agreements and paid usage rights
• Repurpose licensed content into Meta-native paid acquisition assets
• Test cross-platform creative portability to drive efficient customer acquisition

Partner Channel Creative Development

• Serve as creative point of contact for external growth partners
• Develop creative assets tailored to each partner platform’s format and audience
• Translate performance messaging into channel-specific acquisition campaigns
• Support additional revenue streams through strategic creative execution

Cross-Functional Collaboration

• Partner with growth marketers, media buyers, designers, video editors, and content creators to bring campaign ideas to life
• Act as the creative voice in weekly media and growth syncs
• Provide performance insights and recommend forward-looking creative direction

Content Strategy & Platform Fluency

• Develop scalable content strategies aligned with brand voice and customer psychology
• Stay current on best practices across Meta, TikTok, YouTube, and emerging acquisition channels
• Monitor competitor activity and evolving DTC creative trends

Creative QA & Brand Integrity

• Review final paid assets for brand alignment, messaging clarity, and performance strength
• Ensure consistency with Truly Free’s mission (non-toxic, refillable, family-safe positioning)
• Deliver clear, actionable feedback to maintain creative excellence and production velocity

Creative Operations & Workflow Management

• Own and maintain the paid creative production pipeline
• Manage workflows and project timelines using Wrike and other project management tools
• Coordinate creators, editors, and internal stakeholders to ensure timely asset delivery
• Align creative output with media buying forecasts and scaling requirements
• Maintain visibility across campaign status, dependencies, and deadlines

Requirements

• 3–5 years of experience in creative strategy, performance marketing, or brand advertising (preferably in a DTC or eCommerce environment)
• Proven track record of creating performance-driven marketing campaigns with measurable ROI
• Strong understanding of consumer psychology, storytelling, and the digital funnel
• Comfortable interpreting data and translating insights into creative direction
• Experience working closely with media buyers, content creators, and production teams
• Exceptional communication and presentation skills
• Proficiency with tools like Google Analytics, Meta Ads Manager, TikTok Creative Center, and similar platforms is a plus

Preferred Qualifications

• Experience with A/B testing and rapid iteration in a fast-paced environment
• Strong portfolio showcasing successful DTC or eCommerce campaigns
• Familiarity with tools such as Figma, Notion, Airtable, Monday.com, Wrike, or similar project management and collaboration platforms
• Background in copywriting, branding, or visual storytelling
• Experience managing creator partnerships, including briefing, performance feedback, and asset optimization
• Experience negotiating usage rights, licensing agreements, or whitelisting partnerships for paid media
• Familiarity with cross-platform creative adaptation across Meta, TikTok, YouTube, and emerging acquisition channels