Creative Strategist - Meta Ads

👋 Role Overview:

As our Creative Strategist , you will be the driving force behind the i deation, strategy, and optimization of paid media creatives across platforms ( Facebook, Instagram ). You'll collaborate closely with d esigners, video editors, copywriters, and media buyers to turn insights into creative concepts that drive customer acquisition, loyalty, and brand affinity.

This role requires both creative vision and a data-driven mindset, ensuring that every piece of content is optimized for performance while staying true to our brand's premium aesthetic.

💻 What We Want You To Do

• Creative Ideation & Strategy: Develop engaging, conversion-focused ad concepts tailored to a 45+ demographic
• Collaboration: Partner with video editors, designers, and marketers to bring creative ideas to life
• Audience & Market Analysis: Monitor trends, competitor campaigns, and consumer insights to stay ahead of the curve
• Performance Optimization: Analyze ad performance, extract learnings, and apply data-driven insights to improve creative outputs
• A/B Testing: Conduct systematic creative testing (copy, visuals, formats) to identify high-performing assets
• Brand Consistency: Ensure all creatives align with our premium, vintage-inspired aesthetic while clearly communicating product value
  
  

Requirements

🤝 You're Perfect If You Have/Are...

• Experience: 2+ years in a creative strategy role within e-commerce, DTC brands, or with campaigns targeting 45+ audiences
• Ad Platform Expertise: Strong knowledge of Facebook & Instagram ad best practices; familiarity with other platforms a plus
• Analytical Mindset: Skilled in interpreting ad performance data and applying insights to optimize creative assets
• Creativity & Storytelling: Ability to craft compelling narratives that emotionally resonate with older audiences
• Collaboration & Communication: Strong teamwork skills and the ability to work cross-functionally with designers, editors, and marketers
  
  

Benefits

• Fully remote role with EST working hours
• Be part of a fast-growing eCommerce brand with big ambitions.
• Play a pivotal role in shaping the creative vision behind our paid media success
• Work in a collaborative, dynamic, and creative environment
• Opportunity to directly impact growth and performance with your creative ideas
  
  

📝 Our Interview Process

• Click Apply
• Pre-screening interview questionnaire
• 1-on-1 video interview
• Behavioural questionnaire (only 10 min!)
• You might be asked to complete a short test task
• Hiring Manager Interview