Social Media Specialist and Content Creator

About Tmat
Tmat Products, LLC is a fast-growing consumer goods company based in Mustang, Oklahoma, specializing in made-in-America truck bed organization solutions sold through e-commerce and expanding B2B sales channels. With award-winning products, strong brand momentum, and rapidly scaling distribution across North America and beyond, we are building the infrastructure to support our next phase of growth.

Role Overview
Tmat is hiring a Social Media Specialist and Content Creator to own the entire social media machine including content, posting, performance, workflow, and growth. This is not a support role. You will run social completely.

We already have a solid foundation with brand, product, content direction, and systems in motion. Your job is to take what is working and scale it into a repeatable views engine across US and international accounts.

You will also lead our editing team by giving direction, setting priorities, enforcing standards, and making sure edits ship fast and hit performance goals.

If you understand hooks, retention, series formats, and iteration and you can turn raw footage into consistent high-performing posts, this role is for you.

Key Responsibilities

WHAT YOU OWN (FULL OWNERSHIP)

• SOCIAL ACCOUNTS (US AND INTERNATIONAL)- Own all Tmat social accounts end to end- Manage international pages including cadence, content selection, basic localization, and brand consistency- Keep the brand voice consistent across all accounts
• CONTENT ENGINE (SYSTEM AND OUTPUT)- Run the pipeline from idea to brief to edit direction to post to analyze to iterate- Own the calendar and weekly output goals- Organize footage, folders, naming conventions, and asset libraries- Turn raw footage into high-performing posts consistently
• LEAD THE EDITING TEAM (YOU RUN POST PRODUCTION)- Lead editors day to day including priorities, deadlines, standards, and throughput- Create clear edit briefs including hook, pacing, overlays, structure, CTA, and length- Review cuts quickly and give high-signal feedback that improves retention- Build a repeatable editing style guide so every post feels on-brand- Ensure the team ships volume without sacrificing performance
• VIEWS FIRST PERFORMANCE- Drive views, watch time, and engagement through repeatable systems- Track weekly KPIs including views, average watch time, retention, shares, comments, saves, and follows- Identify winners, then build repeatable series from them- Run weekly experiments including hook tests, format tests, and packaging tests
• CREATIVE DIRECTION AND PACKAGING- Direct edits with focus on pacing, text overlays, first 2 seconds, and pattern interrupts- Own caption strategy that feels native and strong, not corporate- Repurpose winners across TikTok, Instagram, Facebook, and YouTube Shorts without killing performance
• COMMUNITY AND DISTRIBUTION- Manage comment and DM engagement in brand voice- Help build UGC momentum with remixes, stitches, duets, and repost strategy

PLATFORMS
TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and international accounts on these platforms

Qualifications

• 2+ years managing social with measurable growth
• Proof you have grown accounts (screenshots of metrics are fine)
• Strong understanding of short-form performance including hooks and retention
• Experience leading editors or directing post production output
• Organized operator who can run multiple accounts and keep workflow clean
• Comfortable being measured on output and results

BONUS POINTS- DTC or ecommerce experience- Blue-collar, truck, or tools audience experience- Can edit in CapCut or Premiere, or can direct edits extremely well- Experience managing shared footage across multiple accounts or regions

Compensation and Benefits

• Competitive salary plus bonus opportunities
• 401(k) with company match
• Health insurance
• Paid time off and paid holidays
• Fast-paced, young, entrepreneurial work environment

We offer a competitive salary range commensurate with experience and future growth, for this key role in our small, rapidly growing company. Additional benefits include health insurance, paid time off and performance-based bonuses. Join us at Tmat and play a pivotal role in transforming how American-made brands become global names.

Why Join Tmat?

Tmat.com is a leader in innovative truck bed organization solutions, recognized with the 2024 Pro Tool Innovation Award and 2025 SEMA New Products Award. With over 100 million social media views, a growing international footprint, and a brand-new headquarters underway, this is a rare opportunity to help scale a high-growth brand at a pivotal moment.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Application Question(s):

• 1) BASIC INFO

Name:
Location / Time Zone:
Email:
Links (TikTok / Instagram / Portfolio):

• 2) PROOF OF RESULTS (2 to 5 examples)

Account:
Your role:
Starting point (followers / average views):
Ending point:
Time period:
What you did to drive growth:

• 3) YOUR VIEWS SYSTEM

In 8 to 12 bullets, explain your repeatable process to drive views weekly.

Ability to Relocate:

• Mustang, OK 73064: Relocate before starting work (Required)

Work Location: In person