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CRM Business Analyst
Uncasville, United States
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Position Summary:
The CRM Business Analyst is responsible for delivering actionable marketing analytics that optimize customer retention, engagement, and promotional strategies within digital gaming. This role focuses on forecasting campaign performance, analyzing promotions, and building dashboards and reports that measure marketing ROI across online casino and sportsbook. The CRM Business Analyst leverages SQL, Tableau/Power BI, and database mining to uncover player insights, improve campaign effectiveness, and support strategic marketing decisions.
Primary Duties and Responsibilities includes but not limited to:
- Develops marketing forecasts and models to project campaign outcomes, player retention, and customer behavior
- Conducts post-campaign and promotional analysis to evaluate ROI, player lift, and long-term impact on engagement
- Mines customer and marketing databases to identify trends in acquisition, conversion, churn, and reactivation
- Leverages Tableau/Power BI dashboards to track marketing KPIs, campaign performance, and player lifecycle metrics
- Creates and optimizes SQL queries to extract, clean, and analyze campaign and player-level data
- Produces recurring and ad hoc reports to inform marketing strategy and budget allocation
- Partners with CRM, VIP, and Product teams to optimize promotional effectiveness across online casino and sportsbook
- Collaborates closely with the Business Intelligence (BI) team to optimize campaign performance, serving as a strategic bridge between BI and CRM to ensure marketing initiatives are aligned with data-driven insights and business objectives
- Supports test-and-learn initiatives, including A/B testing and control group design, to validate marketing performance
- Presents findings and recommendations in a clear, actionable manner to marketing leadership and stakeholders
Secondary Duties and Responsibilities:
- Works closely with Mohegan Compliance to ensure online policies and procedures are in alinement
- Performs other duties, as assigned
Minimum Education and Qualifications:
- BA/BS in Marketing Analytics, Mathematics, Statistics, Data Science, Economics, or related field
- 1–3 years of experience in marketing analysis, CRM analytics, or campaign measurement
- Direct experience in online casino and/or online sportsbook is required
- Proficiency in SQL (Snowflake/Teradata/Microsoft Azure) and database management
- Strong experience with BI visualization tools (Tableau or Power BI)
- Solid knowledge of forecasting methods, promotional analysis, and marketing ROI measurement
- Strong analytical, organizational, and problem-solving skills
- Excellent communication skills with the ability to translate data into marketing recommendations
- Familiarity with statistical tools (R/Python) is a plus
- In lieu of a degree, five plus years of experience in marketing analysis, CRM analytics, or campaign measurement may be considered
Competencies: Incumbent will master the following competencies while in this position:
- Marketing campaign forecasting and ROI analysis
- Database mining and SQL reporting for customer and promotional insights
- Dashboard development and marketing KPI automation
- Data storytelling tailored to marketing stakeholders
- Cross-functional collaboration with CRM, Marketing, and Product teams
Training Requirements:
- Mohegan Corporate office and departmental policies and procedures
- Appropriate regulations that pertain to Mohegan Information Systems
Physical Demands and Work Environment:
- Fast-paced office work environment
- Must be able to sit in front of a computer screen for extended periods of time
- Must be able to work various shifts and flexible hours with occasional travel required
This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. Mohegan Digital reserves the right to make changes to the above job description whenever necessary.
Work Shift:
Regular
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Mohegan Sun practices Native American Preference in hiring. "Native American" means an individual who is a duly enrolled member of the Mohegan Tribe or any group of Native Americans recognized by the Mohegan Tribe, The United States of America, or the State of Connecticut.
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