CRM Marketing Executive

Overview

Own the end-to-end CRM calendar - planning, building, deploying and analysing campaigns across email, SMS, push, and WhatsApp channels; design and optimise automated lifecycle flows: welcome series, post-purchase, win-back, browse abandonment, and loyalty journeys; track and optimise subscription health metrics; collaborate with product, category, and commercial teams to align CRM with promotional calendars and inventory priorities; run structured A/B tests on subject lines, creative, timing, and segmentation; monitor and report on key CRM KPIs; drive mobile app engagement through targeted push notification campaigns; maintain list hygiene and ensure deliverability standards; partner with the creative team to produce localised, on-brand content for UAE audiences (bilingual EN/AR where required); evaluate and recommend improvements to the CRM tech stack (Klaviyo, Braze, MoEngage, Salesforce Marketing Cloud advantageous).

Responsibilities

• Own the end-to-end CRM calendar - planning, building, deploying and analysing campaigns across email, SMS, push, and WhatsApp channels
• Design and optimise automated lifecycle flows: welcome series, post-purchase, win-back, browse abandonment, and loyalty journeys
• Segment customer database using RFM modelling, purchase behaviour, and engagement signals to drive personalised targeting
• Manage CRM strategies specific to subscription retail - including churn prediction, renewal nudge sequences, trial-to-paid conversion flows, and subscriber-exclusive engagement programmes
• Track and optimise subscription health metrics: churn rate, MRR contribution from CRM, subscriber retention rate, and reactivation rates on lapsed subscribers
• Collaborate with the product, category, and commercial teams to align CRM with promotional calendars and inventory priorities
• Run structured A/B tests on subject lines, creative, timing, and segmentation - and translate learnings into ongoing improvements
• Monitor and report on key CRM KPIs: open rate, CTR, conversion rate, revenue per send, unsubscribe rate, and CLV contribution
• Drive mobile app engagement through targeted push notification campaigns - including transactional alerts, personalised offers, and re-engagement flows for dormant app users
• Maintain list hygiene and ensure deliverability standards are consistently met
• Partner with the creative team to produce localised, on-brand content suited to UAE audiences - including bilingual (EN/AR) campaigns where required
• Evaluate and recommend improvements to the CRM tech stack; experience with tools such as Klaviyo, Braze, MoEngage, or Salesforce Marketing Cloud is advantageous

Requirements

• 3-5 years of hands-on CRM or lifecycle marketing experience, with a significant portion in e-commerce
• Proven experience working in the UAE market - a deep understanding of local consumer behaviour, seasonality (Ramadan, DSF, UAE National Day), and platform preferences is essential
• Experience working with or within a subscription-based retail or commerce model - understanding of recurring billing cycles, churn triggers, and how CRM intersects with subscriber lifecycle management
• Proficiency with at least one major CRM/ESP platform (Klaviyo, MoEngage, Braze, Iterable, or similar)
• Solid grasp of segmentation logic, automation workflows, and campaign performance analysis
• Comfortable working with data - able to pull reports, interpret dashboards, and make decisions informed by metrics
• Experience coordinating with creative and content teams to deliver compelling, conversion-driven messaging
• Strong written communication skills in English; Arabic proficiency is a plus
• Bachelor's degree in Marketing, Business, or a related field